Key Account Manager

About the Role Our partner is a direct to consumer electrolyte hydration brand designed for the next generation of active, health-conscious consumers in Spain and beyond. Our formula is simple yet powerful sugar-free, with effective levels of sodium, potassium, and magnesium, and none of the fillers found in legacy brands. Packaged in sleek single serve sachets, we sit at the intersection of wellness lifestyle and premium athletic performance. We are venture-backed, early-stage, and growing fast a team of seven building what we believe will become one of Europe's most exciting consumer brands. We are now looking for a Key Account Manager to build and own our B2B wholesale channel from the ground up. You will be responsible for building, structuring and scaling our wholesale and strategic partnerships channel. From boutique fitness studios and padel clubs to hotels, wellness operators, specialty retail and corporate accounts, you'll identify opportunities, open doors, build relationships and turn them into long-term revenue streams. We're looking for someone who can help us build the commercial engine behind the business: developing processes, improving systems, identifying opportunities and acting as the voice of the customer internally. You'll work directly with the CEO and collaborate closely with Brand & Partnerships, Growth and Operations to help shape the future of the channel. This is a ground-floor opportunity to build the entire B2B channel for one of Spain's fastest-growing consumer brands. You'll have the autonomy to shape the strategy, pick the accounts, and close the deals with direct access to the CEO and a lean, fast-moving team behind you. You'll earn competitive base + commission on every deal you close, plus real equity in a company building something iconic. If you want to be the person who puts us in every gym, store, and hotel in Spain this is your shot. Responsibilities Business Development & Prospecting: Identify, research and build a pipeline of high-potential accounts across hospitality, wellness, fitness, retail and corporate channels. Own outbound outreach through calls, visits, email, LinkedIn, WhatsApp, events and referrals. Commercial Partnerships & Deal-Making: Present our brand story and commercial proposition to decision-makers. Structure commercial proposals, negotiate pricing, partnerships and account terms, and close deals aligned with our positioning, customer experience and margin targets. Key Account Management & Growth: Build long-term relationships with strategic accounts, drive reorders and retention, and identify opportunities for activations, subscriptions, upselling and account expansion. Commercial Operations & CRM: Own CRM hygiene, account documentation, pipeline visibility and commercial reporting. Maintain accurate customer information, forecasts and next steps, while helping build scalable commercial processes. Customer Insights & Market Intelligence: Act as the voice of the customer internally. Gather feedback from partners, identify recurring needs, objections and opportunities, and translate those insights into recommendations for commercial materials, partnerships and channel development. Channel Building & Cross-Functional Collaboration: Work closely with Brand, Growth and Operations to improve sales tools, customer experience and commercial processes, helping build our B2B channel from the ground up. Requirements 2–5 years of experience in Business Development, Key Account Management or B2B Sales, ideally within wellness, hospitality, fitness, consumer goods, food & beverage or lifestyle brands. Strong relationship builder with excellent communication skills and a natural ability to create trust with partners and decision-makers. Commercially sharp and comfortable discussing pricing, margins, commercial agreements and account profitability. Highly organised, detail-oriented and comfortable managing multiple accounts, CRM systems and commercial reporting. Strategic thinker who identifies opportunities, customer needs and ways to improve the business beyond the immediate sale. Self-starter with a hands-on, entrepreneurial mindset who thrives in fast-moving startup environments. Comfortable using AI and modern tools to research prospects, prepare outreach, analyse information and work efficiently. Native-level Spanish and fluent English required. Nice-to-Have Existing network within Spain's wellness, hospitality, fitness or lifestyle ecosystem. Experience helping build commercial processes in a startup or high-growth environment.