Key Account Manager(KA Retail)

TP-Link Ukraine is seeking to recruit a driven, dynamic, and ambitious Key Account Manager (Retail Chainstores) to help deliver the company’s growth targets within National Retail Chainstores. In this role, you will be responsible for enhancing our market presence, managing relationships with major retail accounts, and driving the success of our consumer networking, consumer electronics, and Mercusys business units.

Key Responsibilities:

• Sales Planning & Execution: Plan, negotiate, and execute annual sales targets per key account and business unit; monitor performance vs. targets on a monthly basis, track sales KPIs, and report results to management.

• Account Management & Partnership: Manage and develop strong, long-term relationships with key retail buyers and partners (Comfy, Foxtrot, Allo, Epicentr, Leroy Merlin, etc.); serve as the primary point of contact for all commercial matters and listing agreements.

• Strategic Growth & Shelf Space: Actively identify and capture new sales opportunities and shelf space; develop account-specific plans including tracking in-house share (IHS), SKU listing management, new product introductions, and price positioning.

• Trade Marketing & Visibility: Plan and execute retail marketing activities, including in-store displays, promotional baskets, smart home demo zones, planograms, and brand visibility materials (POSM), aligning promotional calendars with retailers' marketing cycles.

• Field Execution & Retail Training: Spend a significant amount of time (40%+) visiting retail stores to monitor stock levels, submit weekly stock refill suggestions, and track competitor activity (shelf share, pricing, launches); deliver regular face-to-face and online training sessions for retail sales staff.

• Cross-functional Collaboration: Partner closely with internal Marketing, Logistics, and Finance teams to align joint strategies, resolve operational issues, and successfully execute commercial activities within the GTM strategy.

Requirements:

Education & Experience:

• Bachelor’s degree or higher in Business Administration, Marketing, Economics, or a related field.

• 10+ years of experience in key account or retail sales management within consumer electronics, computer peripherals, or IT/networking products.

• Proven track record of managing large retail chains (electronics and DIY) and achieving sell-through targets.

• Deep knowledge of retail channel mechanics (sell-in, sell-through, sell-out, ASP, IHS) and ability to interpret sales analytics.

• Experience in contract negotiation (rebate structures, MDF, promotional budgets) and trade marketing execution (POSM, planograms).

• Understanding of consumer electronics / networking product categories (routers, Wi-Fi systems, smart home).

• Proficiency in MS Excel (pivot tables, reporting) and Office 365 tools.

• Language: Fluency in Ukrainian and Upper-Intermediate English (B2) or higher (for internal reporting and communication with HQ).

• Strong negotiation, presentation, and influencing skills.

• Results-driven mindset with high accountability for achievements.

• High adaptability and readiness for intensive field orientation (store visits).

What We Offer:

• Competitive salary package

• A flexible hybrid work model balancing office and remote work.

• A collaborative and energetic atmosphere where innovation and personal initiatives are highly encouraged.

• Opportunities to work with cutting-edge technology in a globally recognized company that achieves sustainable market growth.

If you have what it takes to join our team, please apply here or send your CV in English!