Kheyti - User Experience And Adoption Lead

User Experience & Adoption Lead Looking for a hands-on behaviour change and UX expert to anchor product development and adoption in user insights and behavioural science. About Kheyti Kheyti is an agri-tech that helps farmers double incomes and be climate resilient and sustainable. We democratize access to high-tech agriculture solutions by making them farmer-centric, low-cost and by bundling end-to -end services. Our vision is to see every farmer climate-smart. The Opportunity You will take ownership of user research and behaviour-led design across our products and services . You will partner with product teams to make development farmer-first and with marketing and operations teams to ensure smoother adoption among farmers and team. Job Type: Full Time Location: Hyderabad/Remote Reporting to: VP of Product Level : Sr. Manager / Head Key Responsibilities • Lead user research with farmers and field staff to understand behaviours and adoption barriers , and translate into product direction. • Design and iterate user experiences and based on real usage and feedback . • Apply behaviour change principles to product design and rollout to drive adoption and sustained use . • Partner with Product and Engineering to turn research insights into improvements . • Work with Marketing and Operations on behaviour-led onboarding and adoption strategies for farmers and internal staff. • Stay hands-on through pilots and scale-up, maintaining learning loops as products scale. Who we are looking for We are looking for a hands-on professional who will own the practice of deeply understanding farmer needs , behaviours, and preferences combine that understanding with behavioral science to inform our product strategy, development process, marketing, and adoption. This is not a pure research or design role . We are looking for someone who can research, design, and collaborate with teams to implement . Must-Haves • Experience in user research, product design, behavioural design, or related roles . • Strong understanding of behaviour change concepts and experience in applying them. • Experience working with various teams to translate research and conceptual insights into actions and getting them implemented . • Comfort (and enjoyment ) with field - based research and direct interaction with users . • Experience with technology products in addition to physical services. Nice-to-Haves • Experience working with rural users or farmer - facing products • Background in agriculture , livelihoods , development , or social impact sectors • Experience in taking early-stage or prototype products from concept to scale. Hiring Process 1. Apply on jobs.kheyti.com 2. Initial call 3. Panel interview with product team 4. Field visit + Final interview 5. Reference checks