LATAM Paid Media Manager

Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). What you'll do The Paid Media Manager for LATAM Demand Generation will be responsible for continuing and driving momentum for Docusign’s digital advertising programs across the Commercial and Enterprise segments in Latin America, with the objective of generating demand, capturing leads, and driving pipeline/sales. This role will activate and optimize digital marketing campaigns to develop scalable and predictable programs across Content Syndication and Paid Social. This is a temporary position (maternity leave cover) with a primary focus on ensuring the execution of the tactical plan, optimizing active campaigns, and guaranteeing the achievement of the year's KPIs. The individual will work in close partnership with the LATAM Regional Marketing team, requiring an outstanding analytical profile and excellent teamwork skills. This is a fixed term contract role for 8 months of duration. This position is an individual contributor role reporting to the Director of Performance Marketing. Responsibility Collaborate with key stakeholders across Global FP&A, Go-to-Market Strategy, and Demand Generation on annual and quarterly planning, optimizing the region's ad spend Manage the performance of the campaign portfolio in the region agilely, adhering to guidelines and the planned budget, as well as executing targeted strategic campaigns with distinct objectives and budgets Deliver and operate independently, and be responsible for setting budgets, creating ads, launching, and optimizing campaigns within ad platforms such as LinkedIn Campaign Manager Create a sense of urgency and foster collaboration with cross-functional partners to deliver the messaging, experiences, tools, and data required to continue driving performance and efficiency Collaborate with cross-functional teams (eCommerce, Integrated Marketing, Demand Generation, Brand Marketing, Creative, and Sales) to develop and execute strategic initiatives and achieve digital advertising KPIs Monitor key performance indicators (CTR, CPC, CPL, ROI, lead volume, and lead follow-up) constantly to ensure regional operations remain closely aligned with established annual and quarterly goals Pull reports, analyze performance data, and share a regular cadence of insights with business stakeholders, promoting transparency and analytical rigor regarding campaign business impact Cultivate and maintain an ongoing approach to experimentation across bidding strategies, ad copy, landing pages, target audiences, and more Job Designation Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation) Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law. What you bring Basic Fluency in Brazilian Portuguese and English 5+ years of experience in digital or performance marketing Hands-on experience with biddable paid media platforms Experience with lead generation through paid media, such as LinkedIn, Meta, Content Syndication, and programmatic ad platforms like DV360 or Stackadapt Experience in digital marketing for B2B and/or SaaS products Bachelor’s degree in Marketing or equivalent practical experience Preferred Exceptional analytical and problem-solving skills, including: modeling and forecasting, complex performance analysis, and detailed technical troubleshooting within the digital marketing space to drive growth and optimize efficiency Proven track record of hitting KPI targets and continuously improving efficiency, working collaboratively with team members across all levels Excellent written and verbal communication skills, with the ability to engage and influence senior leadership Deep understanding of digital optimization and advertising market dynamics that impact cost and return on investment Experience with digital marketing platforms and tools, specifically: ABM platforms (RollWorks and Demandbase), LinkedIn and Facebook advertising, content syndication via Madison Logic and Lead Scale, and third-party publishers (Tech Target, IDG, ALM, etc.) Familiarity with Salesforce, Tableau, Google Analytics, and HEX Experience with SEO and SEM Life at DocuSign Working here Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live. Accommodation Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [email protected]. If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [email protected] for assistance. Applicant and Candidate Privacy Notice