Lead Analyst - Business Data Services 4C

Lead Analyst - Business Data Services Ready to turn bold ideas into real-world impact? At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory , our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI , our breakthrough solutions tackle companies’ most complex challenges. If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment. Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises. Get to know us at genpact.com and on LinkedIn , YouTube , X , and Facebook . Job Description Responsibilities • Journey Design & Execution : Build and deploy customer journeys and acquisition funnels using Adobe Journey Optimizer, leveraging AEP for segmentation, events, and Personalisation. • Lifecycle Marketing : Own the end-to-end development of customer lifecycle programs (e.g., onboarding, cross-sell, churn mitigation). • Campaign Optimisation : Continuously test, learn, and iterate on journeys to drive higher engagement, conversion, and ROI. • Data Activation : Work closely with data teams to translate insights into actionable journey triggers, segments, and events within AEP. • Stakeholder Collaboration : Partner with marketing, product, analytics, and technology teams to deliver aligned, compliant, and customer-first experiences. Minimum Qualifications • Relevant years’ of experience in digital marketing, CRM, or customer engagement roles with hands-on experience in Adobe Journey Optimizer or similar journey orchestration tools. • Proven track record building and Optimising lifecycle or acquisition marketing campaigns using a Customer Data Platform (CDP), preferably within Adobe Experience Platform (AEP). • Demonstrated ability to work with real-time events, segment creation, and offer decisioning tools in Adobe. • Strong understanding of customer lifecycle strategies, funnel marketing, and performance KPIs. • Experience in highly regulated industries, ideally financial services, insurance, or telecommunications. • Bachelor’s degree in marketing, Data Science, Business, or a related field. Preferred Qualifications/ Skills • Able to design and deploy cross-channel customer journeys leveraging AEP events, decisioning, and personalization. • Skilled at mapping customer journeys across lifecycle stages, from acquisition to retention. • Comfortable using CDP data (real-time and batch) to create audiences, set triggers, and personalize experiences. • Experienced in working with technical and non-technical stakeholders to align on journey requirements. • Understands marketing consent, privacy, and data governance standards, especially within banking. • Applies A/B testing and optimization practices to maximize journey performance and learn from customer behaviour • Proven ability to collaborate effectively with cross-functional teams Qualifications Bachelors - Business Analytics, Bachelors - Computer Science, Bachelors - Statistics, Masters - Data Science Certifications Certified Data Management Professional - RiversandRiversand, Certified Data Processor (CDP) - LinkedIn LearningLinkedIn Learning, Microsoft Certified: Azure Data Engineer Associate - MicrosoftMicrosoft, Microsoft Certified: Power BI Data Analyst Associate - MicrosoftMicrosoft, Tableau Desktop Specialist - EdurekaEdureka Required Skills Agile Methodology, Client Relations, Collaboration Tools, Data Governance, Data Modeling, Data Quality, Design Thinking, Executive Presence, Inclusion, Master Data Management (MDM), Microsoft Excel, Microsoft Power BI, Microsoft SQL Server, Microsoft SQL Server Analysis Services (SSAS), Microsoft SQL Server Reporting Services, Oracle DRM, People Leadership, Personal Effectiveness, Project Management, Risk Management, SQL Server Integration Services (SSIS), Storytelling, Veeva Language English (Required), English (Required) Language Proficiency - Proficient - C2 Additional Job Location - Job Type Regular Master Skill List - Business Data Services Remote Type - Hybrid Work Shift - Day Job (India) Why join Genpact? • Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter • Make an impact – Help global enterprises solve business challenges that matter • Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead • Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day • Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up. Let’s build tomorrow together. Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.