Lead Analyst, Consumer Insights

A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools and jobsite power and lighting solutions. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner. We are proud to offer competitive compensation, employee benefits, tuition reimbursement and unlimited growth opportunities. Our more than seven decades of progressive growth can be attributed to our determination to developing innovative systems and solutions, exercising environmental stewardship and enhancing the well-being of the communities in which we work and live. How will you power what’s possible? Location: Remote Job Summary The Lead Analyst, Consumer Insights is responsible for obtaining and translating contractor, distributor, and end-user data into actionable insights that drive product innovation, go-to-market strategy, and business growth within the Electrical Products portfolio. This role serves as the voice of the customer, enabling data-driven decisions across product development, marketing, and commercial execution. This position bridges market research, analytics, and strategy, transforming raw data into clear recommendations that influence product roadmaps, channel strategy, and customer experience. Key Responsibilities Design and execute quantitative and qualitative research (surveys, jobsite interviews, field observations, product field testing, VOC programs) Analyze contractor behavior, buying patterns, and unmet needs across electrical categories Develop actionable insights on product usage, installation pain points, and productivity drivers Build segmentation models (contractor type, application, channel, jobsite needs) Partner with Product Management and Engineering to embed customer insights into NPI pipeline Translate insights into product requirements, feature prioritization, and value propositions Identify whitespace opportunities for new products and adjacent category expansion Analyze competitor products, channel strategies, and share shifts Convert complex data into clear, concise insights and recommendations. Establish best practices for insights methodologies and data integrity Required Education & Experience Bachelor's Degree Specialized Degree: Marketing, Market Research, Business Analytics, Product Management, Engineering, Communications, Psychology, Sociology, or related field 8-11 Years Experience Field(s) of Expertise: Consumer insights, market research, VOC strategy, product marketing, commercial analytics, or related field supporting industrial, contractor, or manufacturing markets. Consumer research, contractor/distribution channels, commercial or residential construction markets, B2B product insights, or industrial/manufacturing environment, Commercial & Residential Construction Preferred Education & Experience Master's degree Specialized Degree: Marketing Research, Business Analytics, Market Intelligence, Product Management, Engineering, Psychology, Sociology, or related field 12-14 Years Experience Field(s) of Expertise: Consumer insights, market research, product strategy, or commercial analytics Electrical products, construction products, industrial manufacturing, contractor research, channel marketing, or B2B customer insights Certifications/Licenses: Certifications in Market Research, Data Analytics, Product Management, or VOC methodologies Pragmatic Institute Certification Certified Market Research Analyst (CMRA) Insights Association coursework/certifications Tableau or Power BI certification Product Management certification Spans of Control Does this role manage Southwire team members: No Travel Domestic - up to 50% of time Physical Requirements Driving - 15% of time Standing - 30% of time Sitting - 25% of time Walking - 30% of time Working Conditions Office Laboratory Plant/Warehouse Floor Job Site Equipment Hard Hat Computer/Keyboard Safety Glasses Safety Shoes Safety Vest Power Tools Competencies Action Oriented Balances Stakeholders Collaborates Customer Focus Nimble Learning Plans and Aligns Skills Customer Success Management Data Synthesis Market Research Market Segmentation Marketing Analytics Marketing Performance Measurement And Management Primary Research Process Improvement Quantitative Research Secondary Research Benefits We Offer: 401k with Matching Family and Individual Insurance Packages (Health, Life, Dental, and Vision) Paid Time Off & Paid Holidays Long & Short-Term Disability Supplemental Insurance Plans Employee Assistance Program Employee Referral Program Tuition Reimbursement Programs Advancement & Professional Growth opportunities Parental Leave & More Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Nearest Major Market: Atlanta