Lead Email Strategist and Account Owner

*hiring on behalf of our client

Title: Lead Email Strategist and Account Owner

Time: Full-Time, EST

Location: Remote

Compensation: $60,000 per year USD

The Company

Our client is a premier, full-service email marketing agency dedicated to high-growth ecommerce brands. They run full email and SMS programs end to end for their clients, covering strategy, copy, design, staging, and reporting using industry tools like Klaviyo, Monday, Figma, Slack, and Fathom.

Role Overview

Our client is seeking a Lead Email Strategist and Account Owner to drive revenue and lifecycle strategy across a portfolio of DTC accounts. Moving beyond simple execution, you will analyze account data, set the strategic direction, brief execution teams, and build human-in-the-loop AI copy pipelines while directly owning client relationships and growth performance.

Key Responsibilities

• Own portfolio strategy and client relationships, starting with three to four accounts and scaling up to six to eight accounts.

• Lead weekly client strategy calls, presenting account health narratives, defending strategic choices, and driving overall program performance.

• Serve as the primary decision-maker for account marketing choices in Slack and email within established SLAs, escalating only scope or contract items to leadership.

• Analyze email and SMS metrics to construct performance narratives, identify high-performing content angles, and translate data into calendar and flow adjustments.

• Formulate hypotheses, execute split testing schedules, establish targets, and account for performance variations against projections.

• Build monthly content calendars, develop lifecycle flow architectures, and oversee deliverability, sender reputation, and segmentation parameters.

• Write detailed briefs for design and copy teams, enforcing brand consistency, offer alignment, and visual standards before work reaches the client.

• Manage and refine internal AI copy generation pipelines, continuously optimizing context and prompts to reduce downstream editing requirements.

• Edit AI-generated copy outputs to ensure alignment with brand tone, accuracy of promotional details, and high editorial quality.

• Contribute proven campaign structures, testing methodologies, and operational improvements back into the agency playbook.

Qualifications

• 5+ years of experience in email marketing, including at least 1 year in an agency setting.

• Deep expertise in ecommerce or direct-to-consumer store mechanics, lifecycle architecture, and performance drivers.

• Advanced proficiency in Klaviyo, with a background in auditing account setups, building complex flow architecture, and managing deliverability.

• Experienced AI operator with proven skill using tools like Claude and ChatGPT to generate copy, construct briefs, summarize calls, and build prompt workflows.

• Systems-oriented builder who can translate manual marketing tasks into repeatable templates, prompts, and structured processes.

• Strong analytical background with the ability to interpret performance metrics and ground strategic planning in quantitative data.

• Sharp editor with close attention to detail regarding brand voice, copy nuance, links, and design execution.

• Strong organizational capability, equipped to manage complex workloads, track tickets, and hit client deadlines reliably.

• Confident client leader capable of steering strategic calls, guiding clients through performance fluctuations, and maintaining professional trust.