Lead Generation

A US-based media and advertising company is hiring a Business Development Representative to build its outbound engine in Europe.

This is a research-led seat. Most of the job happens before a single message goes out: figuring out which accounts are worth approaching, finding the reason why now, and turning that reason into a message someone actually answers. If you enjoy the hunt — tracking signals, reading between the lines of a job posting or a funding round, connecting dots other people walk past — this role is built around that instinct rather than treating it as a bonus.

Outbound here runs on email. LinkedIn and Sales Navigator are where you do the research; email is where you make contact. Your writing is the product.

You will not run the meetings you book. Closers do that. Your job ends with a qualified meeting on their calendar — and this role is a step toward that seat, not a destination.

What you'll do

• Research accounts and buying signals to identify opportunities before your competitors do — hiring patterns, funding, leadership moves, tech-stack changes, ad activity, whatever tells you an account is in motion.
• Build your own prospect lists from scratch. Nobody hands you a list.
• Run cold email outreach — write the sequences, personalise from real research, test what works and keep what wins.
• Qualify the replies against clear criteria, so that what reaches a closer is worth their hour.
• Book highly qualified meetings for the sales team.
• Keep the pipeline clean in HubSpot — proper follow-up, no contact overlap, no lost threads.
• Use prospecting, intent and AI signal tools to reach the right person at the right moment with something relevant to say. The stack is Apollo, Sales Navigator and HubSpot — and if you make the case for something else, we will listen.
• Own your deliverability. Warmup, inbox rotation, bounce rates. In an email-led motion this is not an afterthought.

What we're looking for

• 2+ years running outbound generation as an SDR or BDR — researching, prospecting and booking meetings as your core function, with email as your primary channel.
• A track record of exceeding quota, ideally with meaningful pipeline generated. Benchmark: $1M+ in a year, self-sourced.
• Experience with high-ticket deals — opportunities in the $100k range.
• Fluency with a prospecting stack you assembled yourself — Apollo, Sales Navigator and HubSpot or direct equivalents, plus an email sequencer.
• Advanced English (C1), written and spoken. Written, because cold email is the channel and your writing carries the whole first impression. Spoken, because your prospects and your team are English-speaking, and because this seat leads to client conversations.
• A technical, curious and autonomous profile — you solve your own problems, build your own processes, and do not wait to be told which account to open next.
• An entrepreneurial, results-driven mindset, comfortable in a fast-paced startup environment.
• Presence. You can hold your ground in a conversation, ask the questions that matter, and stay composed when someone pushes back. You want to close eventually, even if you have never closed yet.

Nice to have — not required

• Experience in the media, advertising, adtech, pay-per-call, affiliate or lead generation industry.

What success looks like

• Months 1–2: 1–2 qualified meetings per week.
• Month 3 onward: 3–5 qualified meetings per week, with leads close to purchase-ready.

The details

• Location: fully remote, based in Europe — the Nordics, the UK and Ireland, or Eastern Europe. Part of the sales team already sits in Ukraine.
• Compensation: $40–60k base plus 2.5–4% commission.
• Hours: you do not attend the meetings you book, so full US time-zone coverage is not required. Some overlap with the US team is.