Lead Generation Specialist

• Job Title: Lead Generation Specialist
• Employment Type: Full-Time, Long-Term Role
• Location: Remote from Argentina (Buenos Aires preferred for occasional visits to our Retiro office)
• Time Zone: Must align with U.S. business hours (ET)
• Industry: Technology Consulting / Digital Services

About the Role

We are seeking a highly motivated and results-driven Lead Generation Specialist to join our Marketing team. This role owns top-of-funnel growth for our B2B service offerings — identifying, qualifying, and nurturing high-value leads within a competitive B2B landscape.

The ideal candidate has proven success developing and executing lead generation strategies for complex professional services, works comfortably alongside U.S.-based Sales, Marketing, and GTM teams, and can quickly understand and articulate technical service offerings to senior decision-makers.

Key Responsibilities

• Design, implement, and manage multi-channel lead generation campaigns (email, LinkedIn Sales Navigator, content syndication) targeting senior executives, department heads, and procurement teams
• Conduct research to identify new target markets, key accounts, and decision-makers across industries aligned with our service specialties
• Partner with Marketing on the strategic distribution of lead-generating assets (case studies, white papers, webinars) to maximize conversions
• Maintain CRM and Marketing Automation Platform hygiene — track lead progress, ensure data integrity, and coordinate seamless hand-off to Sales
• Define and manage lead scoring models, and deploy targeted email nurturing sequences to move cold and warm leads toward sales readiness
• Run A/B testing across campaign messaging, landing pages, and email copy to improve conversion rates and reduce Cost Per Acquisition (CPA)
• Track, analyze, and report on lead generation metrics — MQL to SQL conversion rates, lead source performance, campaign ROI, and pipeline contribution
• Partner with Sales and Marketing leadership on lead volume forecasting based on campaign performance and market trends

Basic Qualifications

• Excellent English skills, both written and verbal — daily interaction with U.S.-based Sales, Marketing, and GTM teams, including crafting professional outreach to senior-level executives
• Self-motivated, proactive, and comfortable operating in fast-paced environments
• Strong analytical mindset — able to translate data into actionable insights and strategic recommendations
• Highly organized with strong attention to detail and follow-through
• Thrives in collaborative, multicultural teams while maintaining strong individual ownership
• Strong sense of accountability and ownership over pipeline contribution, campaign performance, and CRM hygiene

Technical Requirements

• 2+ years of dedicated experience in lead generation or demand generation roles marketing complex B2B services or solutions
• Hands-on experience with major CRM platforms (Salesforce, HubSpot, or similar) and Marketing Automation Platforms
• Hands-on experience with prospecting and enrichment tools — LinkedIn Sales Navigator, Instantly, Warmly, Clay, Apollo, or ZoomInfo Sales & Marketing
• Proven success driving B2B leads via LinkedIn Sales Navigator, targeted email outreach, and Account-Based Marketing (ABM) techniques
• Ability to craft compelling and professional outreach messages to senior-level executives
• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent professional experience)
• Nice to have: Experience marketing to Fortune 500 or other high-value client segments
• Nice to have: Certification in a major Marketing Automation Platform, Google Ads, or Google Analytics
• Nice to have: Familiarity with sales engagement platforms (Outreach, SalesLoft)
• Nice to have: Prior experience marketing IT services, technology consulting, or professional services

Perks & Benefits working at Kopius!

• Results-Driven Culture: outcome-focused projects, 100% remote across LATAM
• Continuing Education: Ongoing training, workshops, and sponsored courses
• Career Growth: Abundant opportunities for development and advancement
• Language Learning: Online English classes to boost communication skills
• Referral Bonuses: Rewards for referring new talent
• The Box – Quarterly: Curated snack boxes and company swag every three months
• Keep Moving: Reimbursement for physical activity memberships

About You | At Kopius, we value individuals who:

• Foster Community and Connection through teamwork and collaboration
• Create Exceptional Experiences by aligning communication and actions with excellence
• Embrace New Ideas, staying curious and adaptable
• Take Ownership, showing initiative and accountability
• Always Walk the Talk, upholding integrity in everything they do

About Us

At Kopius, we're passionate about technology and committed to helping our partners innovate. With expertise in digital strategy, design, and engineering, our global team of 500+ professionals works on 40+ active projects across USA, LATAM, and Europe. We thrive on solving complex challenges and building the future through thoughtful, high-impact digital solutions.