Lead Generation Specialist

About Us

United Solutions is an IT services consulting and software development company supporting businesses with technology expertise, customdevelopment, and scalable digital solutions.

We are looking for an experienced Lead Generation Specialist to build and execute multi-channel outbound campaigns targeting decision-makers across North America, the UK & Ireland.

This is a hands-on role for someone who understands that successful lead generation requires more than sending messages. You will research prospects, create outreach strategies, test messaging, initiate conversations, qualify potential clients, and book meetings for oursenior leadership team.

Primary Objective

Your main objective will be to generate and book a consistent pipeline of qualified meetings with:

• CEOs
• CTOs
• Founders
• Co-founders
• Other relevant technology and business decision-makers

You will promote United Solutions’ IT consulting and software development services.

Responsibilities

• Build and manage outbound lead generation campaigns across email, LinkedIn, and telephone.
• Research target companies and identify appropriate decision-makers.
• Work with lead lists provided by United Solutions.
• Develop email sequences, LinkedIn messages, call scripts, and follow-up strategies.
• Personalize outreach based on the prospect’s company, role, priorities, and potential technology needs.
• Manage high-volume email campaigns using Instantly.
• Conduct LinkedIn prospecting using LinkedIn Sales Navigator.
• Make outbound calls to selected prospective clients.
• Qualify prospects against the requirements provided by United Solutions.
• Schedule qualified meetings with senior leadership.
• Track all outreach activities, responses, follow-ups, and outcomes in Salesforce and our internal lead generation system.
• Experiment with messaging, channels, targeting, and campaign structures.
• Monitor campaign performance and recommend improvements.
• Maintain accurate records and provide regular performance reports.
• Protect sender reputation, email deliverability, and the professional reputation of United Solutions.

Performance Expectations

Following an agreed onboarding and ramp-up period, the role will work toward the following weekly activity and outcome targets:

• 5,000+ targeted emails sent
• 1,000+ LinkedIn prospects approached
• 100+ outbound calls completed
• Min 5 qualified meetings booked

Activity alone will not be considered sufficient.

Performance will also be evaluated based on:

• Relevance of the prospects contacted
• Personalization and quality of messaging
• Positive response rate
• Meeting attendance rate
• Quality of booked meetings
• Accuracy of CRM records
• Contribution to qualified sales pipeline

Who We're Looking For

• Minimum 3 years of professional experience in B2B lead generation, outbound sales, business development, or an SDR/BDR role.
• Demonstrable experience generating leads for IT services, software development, technology consulting, SaaS, or related B2Bservices.
• Experience targeting senior decision-makers, including CEOs, CTOs, founders, and co-founders.
• Strong knowledge of outbound email outreach, LinkedIn prospecting, and cold calling.
• Practical experience with LinkedIn Sales Navigator and Instantly.
• Experience working with Salesforce or a comparable CRM.
• Ability to build an outbound process based on defined business and qualification requirements.
• Ability to write effective outreach messages and develop scripts independently.
• Strong research, organization, follow-up, and reporting skills.
• Confidence initiating conversations with senior business and technology leaders.
• Ability to work independently in a remote environment and take ownership of results.
• Professional English at C1 level or higher, with clear, confident, and easily understood written and spoken communication.

We Provide

• Lead lists and target-account information
• Defined ideal customer profiles and qualification requirements
• Product, service, and process training
• Access to the required outreach and CRM tools
• Direct collaboration with senior leadership
• Flexibility to work part-time or full-time
• Remote working arrangement
• Fixed B2B compensation plus performance-based commission
• An opportunity to influence and improve the company’s lead generation process
• Potential for long-term cooperation and increased responsibility based on results