Lead Maximization Program Manager- Growth Marketing - Omaha, Ne

This role leads the strategy, execution oversight, and optimization of advisor-facing marketing programs that drive qualified demand and improve conversion outcomes. The position partners across marketing, sales, and field leadership to ensure lead strategies, tools, and programs are aligned to business priorities and deliver measurable results. The role is accountable for performance insights, program effectiveness, and continuous improvement of advisor marketing initiatives, including ownership of specific channels and programs. WHAT WE CAN OFFER YOU: Salary plus monthly sales incentive targeting $100,000-$120,000. 401(k) plan with a 2% company contribution and 6% company match. Work-life balance with vacation, personal time and paid holidays. See our benefits and perks page for details. Applicants for this position must not now, nor at any point in the future, require sponsorship for employment WHAT YOU’LL DO: Leads performance analysis and optimization Analyzes program, partner, and field performance data to identify trends, inform strategy, and implement improvements that increase efficiency and return on investment. Partners with cross-functional stakeholders Collaborates with marketing, sales, field leadership, and external partners to align program execution, ensure business needs are met, and optimize end-to-end lead and conversion strategies. Oversees lead distribution strategy and tools Defines and manages lead distribution approach, business rules, and supporting tools to ensure leads are routed effectively and aligned to advisor capacity, capability, and customer needs. Owns assigned channels and programs Leads strategy, content direction, and performance of assigned marketing programs or channels (e.g., advisor-facing content, campaigns, or owned media) to support demand generation and engagement goals. WHAT YOU’LL BRING: 5+ years of experience in marketing, demand generation, sales enablement, or related field with demonstrated ownership of program performance. Analytical capability: Ability to interpret performance data, generate insights, and translate findings into actionable business recommendations. Strategic thinking: Demonstrated ability to develop and execute strategies that align to business objectives and drive measurable outcomes. Cross-functional collaboration: Proven ability to influence and partner across teams to deliver results in a matrixed environment. Program management: Experience managing multiple initiatives, priorities, and stakeholders with strong execution discipline. PREFERRED: Experience with Managing and running Lead Generation. Excellent communication skills. Salesforce background experience. Why Join Us? Here, your skills spark progress. You’ll solve meaningful problems, collaborate with passionate teammates, and grow in a space where innovation is the norm—not the exception. We value diverse experience, skills, and passion for innovation. If your experience aligns with the listed requirements, please apply! If you have questions about your application or the hiring process , email our Talent Acquisition area at [email protected] . Please allow at least one week from time of applying if you are checking on the status. Stay Safe from Job Scams Mutual of Omaha only accepts applications from mutualofomaha.com/careers . Legitimate communications will come from '@mutualofomaha.com.' We never request sensitive information or extend job offers without conducting interviews. For more details, check our Hiring FAQs . Stay alert for scams and apply securely! Fair Chance Notices #mutualofomaha