Lead of UA Strategy, US App

本ポジションは日本語JDの用意がありません。 Lead of UA Strategy, US App Employment Status:　Full-time Work Hours: Full Flextime (no core time) / Shift Office: Roppongi For more details, see the Overview of Our Positions section on our Careers site. About Mercari Circulate all forms of value to unleash the potential in all people "What can I do to help society thrive with the finite resources we have?" The Mercari marketplace app was born in 2013 out of this thought by our founder Shintaro Yamada as he traveled the world. We believe that by circulating all forms of value, not just physical things and money, we can create opportunities for anyone to realize their dreams and contribute to society and the people around them. Mercari aims to use technology to connect people all over the world and create a world where anyone can unleash their potential. For more information about Mercari Group’s mission, see Mercari’s Culture Doc Organization/Team Mission This position is for Mercari US In the UA Marketing Team, our mission is to own acquisition strategy, execution planning, and measurement end-to-end. We prioritize investment and design experiments that move User Acquisition (UA) beyond bottom-funnel demand capture to drive sustainable, long-term business growth. See here for more information about our mission and values. From Profitability to Double-Digit GMV Growth: Inside Mercari US’s Diverse Team Through the Eyes of Two VPs: From Profitability to Entering a New Growth Phase Work Responsibilities Own the end-to-end User Acquisition strategy by integrating market and user context with business and product data. Translate strategic decisions into clear execution plans, channel-level role definitions, and prioritized experimentation roadmaps. Design and drive execution planning and measurement frameworks in parallel, ensuring that strategy, execution, and learning move forward as a unified system. Decide which growth opportunities to prioritize and where and how to allocate UA investment. Lead experiments that unlock non-linear growth and move the organization beyond its dependency on bottom-funnel demand capture. Remove planning and measurement bottlenecks to maximize learning velocity and capital efficiency across all UA initiatives. Unique Challenges Thriving in a fast-evolving marketing landscape with demonstrated executional excellence: The digital acquisition landscape is shifting rapidly with changing platform algorithms, industry standards, and channel dynamics. Your challenge is to continuously evolve our user acquisition strategy to stay ahead of these industry shifts, transforming traditional marketing playbooks into a dynamic, future-proof approach that drives sustainable growth. In order to be competitive and go ahead of the evolving landscape, you are ready to demonstrate executional excellence yourself. Driving Holistic, Cross-Functional Marketing: Acquisition cannot operate in a silo. A key challenge will be breaking down traditional barriers to align User Acquisition tightly with Product and CRM. You will need to architect a unified, full-funnel user journey where top-of-funnel acquisition seamlessly integrates with the core product experience and lifecycle marketing to maximize long-term LTV. Pioneering Customer-Centric Innovation: While optimizing campaign efficiency (e.g., CPI/ROAS) is essential, it is not enough to scale the business non-linearly. Your challenge is to look beyond standard performance optimizations and pioneer novel, breakthrough acquisition ideas. This requires a deep empathy for customer needs, allowing you to design strategies and experiments that create genuine value and capture new audiences in innovative ways. Qualifications Required Experience/Skills 7+ years of performance marketing and user acquisition experience, with a track record of managing and scaling multi-million dollar budgets. Deep, strategic, and tactical expertise in Google Ads (Search, PMAX, YouTube, App) and other major ad networks (Meta, TikTok, etc.), with a thorough understanding of their bidding algorithms and audience signals. In-depth understanding and expertise on designing and developing measurement frameworks Demonstrated success in aligning UA efforts with Product and CRM teams to optimize for long-term Customer Lifetime Value (LTV) on top of initial acquisition cost (CAC/CPI). Preferred Experience/Skills Prior work experience in C2C marketplace or similar domain Proven track record in founding a team from scratch Experience in team and people management Language Japanese: Preferred English: Required For details about CEFR, see here . Learn More About Mercari Group Careers site: https://careers.mercari.com/en/ Mercan: https://mercan.mercari.com/en/ Social media: X / Linkedin Recruiting at Mercari At Mercari Group, we value empathizing with and embodying the mission and values ​​of the Group and each company. To promote the creation of an organization that maximizes the total amount of value exhibited by all members, we would like to understand the experience and skills of each candidate as accurately as possible. Recruiting cycle at Mercari Group Application screening Skill assessment: For engineering positions, you will be asked to complete a skill assessment on HackerRank or GitHub. For non-engineering positions, you may be asked to complete an assessment depending on the position. (The timing of the assessment may coincide with the interview process.) Interview: The number of interviews may vary depending on the position. Reference check: We will ask for online references around the timing of the final interview. Offer: Offers will be determined carefully in consideration of the final interview and the reference check. Learn more about our recruiting process here . Equal Opportunity Hiring Here at Mercari, we work to realize a world in which no one’s potential is limited by their background and everyone has the opportunity to freely create value. We also firmly believe that a mindset of Inclusion & Diversity is essential for us to achieve our mission. This, of course, extends to our hiring practices as well. Mercari is committed to eliminating discrimination based on age, gender, sexual orientation, race, religion, physical disability, and other such factors so that anyone who shares our mission and values can join us, regardless of their background. For more details, please read our I&D statement . Please read and acknowledge our Privacy Policy prior to submitting your application.