Lifecycle and Marketing Specialist

Location: Colombia, Argentina, Brazil, Mexico, and Nicaragua

About Proppel

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen.

What we're looking for

A fast-growing US-based company that builds and grows a portfolio of consumer brands across the United States and Canada, creating engaged communities through giveaways, exclusive deals, and rewards, is looking for an execution-focused lifecycle marketer to own day-to-day email and SMS across their brands.

What You'll Be Doing

• Own day-to-day email and SMS execution across the company's portfolio of brands.
• Build and own campaign copy with AI assistance (using existing prompts and templates), sending it through for review.
• Create briefs and work closely with the creative team to shape how emails look and feel.
• Monitor new email acquisition and own lifecycle and post-purchase flows.
• Run A/B testing and optimization, tracking standard email marketing KPIs.

Requirements

• Strong hands-on experience executing email and SMS campaigns with Klaviyo.
• Comfort working with numbers, reporting, and performance metrics.
• A proactive, growth-oriented mindset and genuine willingness to learn.
• Ability to juggle multiple brands and priorities in a fast-moving environment.
• Fluent English, as you will collaborate with a US-based leadership team.
• Familiarity with email and SMS platforms (ideally Klaviyo and Postscript), design tools like Figma, and project management tools.

Nice to Have

• Agency, startup, or high-growth environment experience.
• Exposure to digital products.
• Based in Buenos Aires (preferred, not mandatory).

Benefits

• Competitive USD salary.
• 100% remote work.
• Unlimited Paid Time Off.

Notes:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around Colombia, Argentina, Brazil, Mexico, and Nicaragua.

*If you don't have a formal portfolio, please share a Drive with various samples of your work.

*Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.