Lifecycle Marketing Coordinator

Title: Lifecycle Marketing Coordinator Employee Status: Regular Full Time Work From Home Option: Hybrid - 2 Days/Week (40% Remote) FLSA Status: Non-Exempt Job Overview: Performs tasks and oversees processes and project components for the Brand Marketing function under limited supervision, ensuring work is aligned to organizational standards, brand strategy, and marketing objectives. Responsible for managing and executing brand marketing activities that support the organization’s overall brand positioning, consumer engagement, and market presence. Essential Functions: • Craft compelling, effective SMS and email marketing communications • Maintain digital marketing content calendars • Liaise with the Sales department to execute digital campaigns for ticket pre-sales, on-sales, discount offers, and more • Communicate proactively with the Sponsorships, Racing, Communications, Sales, and F&B departments • Contribute to general upkeep, optimization, and expansion of NYRA.com webpages Qualifications: Bachelor’s degree in marketing or related field Preferred Skills: • Experience with short-form, action-oriented copywriting (SMS, push notification, and/or email marketing) • Familiarity with content management systems (CMS) and customer relationship management (CRM) tools • Excellent verbal and written communication skills, with the ability to effectively communicate with customers in a specific tone • Sharp attention to detail; no punctuation mark or grammatical nuance is too small to correct • Strategic thinking skills, able to develop ideas into actions that drive business results • Curious and resourceful self-starter, with ability to solve problems and seek new information • Works well with colleagues at varying levels and can tailor communication style based on audience and seniority • Comfortable operating on own accord and navigating ambiguity • Knowledge of thoroughbred racing is a plus, though not mandatory Knowledge of thoroughbred racing is a plus, though not mandatory Summary of Physical Requirements and Work Environment: This position is primarily sedentary and will be indoors, on a computer. Pay Range / Salary: $23.88 - $28.94