Loyalty Partner Relationship Lead

Job Family Group: Marketing Group Job Description: Job Purpose The Loyalty Ecosystem & Partnership Lead is responsible for designing, building, and managing the partner ecosystem that powers BP Rewards. This role drives the expansion of BP’s loyalty value proposition by securing, integrating, and optimising strategic partners across multiple sectors—retail, banking, mobility, lifestyle, QSR, travel, and digital platforms. The incumbent will build and manage the partnership roadmap, lead commercial negotiations, oversee operational performance, and ensure each partner delivers measurable value to BP, customers, and the dealer network. This includes creating partner models, guiding technical integration, and accelerating BP Rewards’ evolution into a multi‑partner ecosystem platform. This role acts as the primary interface between the company and external partners, ensuring that the partnerships deliver measurable commercial and customer value. The primary responsibility of the role is to support the Loyalty Manager manage and drive development of existing/future and emerging offers in line with the local mobility & convenience strategy. These include but are not limited to PnP Smart Shopper, Discovery Insure, Nedbank Greenbacks, ABSA Fleet partnerships to drive value maximisation for both parties by managing contractual performance and introduction of initiatives that deliver overall value, profitability and income for both customers, dealers, partners and bp. Key Accountabilities 1. Ecosystem Strategy & Partner Development Develop a partner ecosystem strategy aligned to BP’s mobility & convenience ambitions. Identify and evaluate new partners across key verticals (banking, telco, retail, travel, lifestyle, QSR, mobility, etc.) that can enhance customer value proposition and expand the rewards ecosystem. Build a robust partner selection framework including commercial fit, customer relevance, tech readiness, and brand (strategic) alignment. Drive the creation of new earn/burn propositions that strengthen BP Rewards’ competitiveness. 2. Partnership Commercials & Negotiation Build strong collaborative relationships to ensure mutual success and long-term partnerships Lead commercial negotiations including commercial terms, reward structures, marketing contributions, and revenue-share models. Build scalable partner commercial templates (contracts, ROIs, fee structures, breakage assumptions). Ensure partnerships are financially sustainable to deliver strong financial returns against agreed objectives supported by NPV, IRR, and payback modelling. 3. Technical & Operational Integration Collaborate with Digital, IT Security, and Data teams to shape API, platform, and system-integration requirements. Ensure seamless implementation of earn, redeem, and partner data flows. Manage operational readiness for forecourts, dealers, and internal teams. 4. Customer Value Proposition (CVP) Expansion Translate customer insights into new reward propositions and engagement mechanics. Work with Marketing, Convenience, and BD&I to design campaigns leveraging partner channels. Enhance the BP Rewards platform with marketplace opportunities, bundles, and personalised offers. 5. Partner Performance & Governance Establish and run governance forums (monthly reviews, Steering Committees, quarterly business reviews). Track partner performance against contractual and commercial KPIs (acquisition, engagement, redemption, revenue). Troubleshoot partner issues and deploy corrective actions where required. Conduct post‑implementation reviews and insights reporting. 6. Cross-functional Collaboration & Stakeholder Engagement Work closely with Sales, Operations, Marketing, Finance, Legal, Procurement, and Digital teams to ensure effective delivery. Support the integration of partner offers into mobile apps, CRM platforms, and point-of-sale systems Support the dealer network with partner‑related escalations, operational clarity, and value demonstrations. Ensure alignment between loyalty initiatives and broader customer engagement strategies 7. Financial Management & Cost Control Oversee partner billing, invoicing, reconciliation, and breakage governance. Manage internal cost allocations and partner investment budgets. 8. Market Intelligence & Future Trend Scanning Conduct continuous research on loyalty innovations, competitor ecosystems, digital wallets, payment trends, and coalition models. Recommend improvements to keep BP Rewards ahead of emerging customer expectations. Supports the Loyalty Manager in managing the loyalty partners, stakeholder engagement and business case development of new offers, working alongside Sales & Operations and other Convenience teams to create relevant campaigns and promos that drive loyalty performance. Supports Loyalty Manager on development of partnership models for each type of strategic partner (existing and new) including legal, commercial, and operational requirements. Inputs into financial modelling to assess the ROI associated with potential partnerships and post investment activities. Contributes to roadmap development and accelerated approaches to onboarding new partners into the bp loyalty ecosystem. POC and MVP developments with partners and offerings at bp forecourts and sites for new partnerships loyalty offers such. Research and market intelligence around partnership offerings including work with the wider Loyalty and Marketing team to constantly evolve and develop the loyalty customer value proposition in line with emerging customer trends. Prepare packs for partnerships for monthly review sessions with bpSA partners and problem solve issues that may arise from a partner performance perspective, as well as quarterly SteerCo meetings. PIR (post implementation reviews) of partnerships and feedback to the Loyalty team and the wider Marketing team and Sales & Ops on measures including paybacks, ROI’s and NPVs associated with different partnerships initiatives. Negotiate with partners to participate in bp headline campaigns and drive the campaigns through their channels to increase awareness of the partnership. Supports Dealers and sales colleagues in resolving any issues relating to specific loyalty partners, ensuring follow through and resolution across the network. Together with internal and external stakeholders, identify opportunities to enhance and grow bp’s loyalty offers i.e. Bringing customers closer to bp. Manage all the internal billing and invoicing between bp and loyalty partners and manage contractual obligations on the breakage and other elements. Take corrective action where partners are non-compliant and manage performance in the monthly meetings. Agree and sign-off plans of execution with all partners in the fourth quarter of each year for the following year. Summary Decision Rights Recommend new partners for approval and lead commercial decision-making within delegated authority. Approve tactical initiatives and campaign plans with existing partners. Govern partner performance and enforce contractual compliance. What You'll Bring Degree in Marketing, Economics, Business, or a related field. Experience developing and delivering customer loyalty and value proposition strategies. Proven track record managing loyalty or marketing campaigns from concept through execution. Experience building, onboarding, and managing strategic external partnerships. Strong commercial acumen with experience negotiating partnership agreements and commercial deals. Ability to manage multiple stakeholders across internal teams and partner organizations. Experience working within retail, FMCG, financial services, or a similar customer-focused industry. Strong analytical skills, including financial modelling and business case development. Excellent project management and execution skills. Strong research, market intelligence, and relationship-building capabilities. Nice to Have MBA, CIMA, CA(SA), or another relevant postgraduate qualification. Experience working with multi-partner loyalty ecosystems. Exposure to digital integrations, APIs, or loyalty technology platforms. Knowledge of procurement and digital security compliance requirements. Experience using Power BI and PowerPoint. Key Success Factors Strategic thinking with a customer-first mindset. Strong negotiation and influencing skills. Ability to identify and develop new partnership opportunities. Excellent stakeholder management and communication skills. Commercially driven with the ability to turn insights into business value. We support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and many others benefits. Travel Requirement: Negligible travel should be expected with this role Relocation Assistance: This role is not eligible for relocation Remote Type: This position is a hybrid of office/remote working Skills: Agility core practices, Agility core practices, Analytical Thinking, Brand Management, Business Acumen, Commercial Acumen, Communication, Creativity and Innovation, customer and competitor understanding, Customer centric thinking, Customer Journey Mapping, Customer Segmentation, Customer Service Design, Customer Value Proposition, Delivers an effortless customer experience, Developing creative marketing content, Digital Fluency, Generating customer insights, Loyalty Management, market, Marketing strategy, Offer execution and growth, Proposition development, Retail Category Management, Sector {+ 1 more} . ​ Legal Disclaimer: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us . If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.