Manager, Conversion Rate Optimization (CRO)

Department: Digital Marketing Reports To: Senior Manager, Conversion Rate Optimization (CRO) Direct reports: 0 Location: Hybrid, Denver, CO or home-based, Boston, MA Position Summary: Why Join Bentley Digital Marketing Now? There has never been a more exciting time to join the Marketing team at Bentley Systems. As a globally established, industry-leading software company, we are undergoing a rapid, high-impact digital transformation. We are heavily investing in modern marketing technology, forward thinking strategies, and data-backed experimentation. Here, you experience a rare professional synergy: the scale of a company whose established products actively shape the world's infrastructure, paired with the agility and "builder" mentality of a startup. We are actively building the future of digital marketing at Bentley, and we are looking for innovators to help us shape it. About the Role We are seeking a highly technical, detail-oriented Manager of Conversion Rate Optimization (CRO) to execute and scale our digital testing strategy. Reporting to the Senior Manager of CRO, you will be the hands-on expert responsible for designing, building, and launching experiments across our corporate B2B website and e-commerce storefront. You will live in our Optimizely environment, transforming strategic concepts into brand-compliant prototypes and live tests. We need an optimizer who combines deep platform expertise with a forward-thinking, AI-driven mindset - someone who actively uses modern AI tools to accelerate test ideation, draft variation copy, and quickly surface data insights to improve daily workflows. Responsibilities: Experimentation & Prototyping Hands-On Test Build & Deployment: Act as the primary builder of A/B, split, and multivariate tests within the Optimizely testing platform. Design & Prototyping: Design and build functional, high-quality test variations and page prototypes directly within the Optimizely CMS. Ensure all web experiences adhere strictly to corporate brand and accessibility guidelines. Personalization Execution: Configure and launch targeted personalization campaigns to deliver specific messaging and offers to priority user segments. AI-Assisted Execution: Actively use generative AI tools to accelerate the creation of A/B testing variations (e.g., rapidly drafting copy variations, brainstorming structural changes) and speed up test builds. Analysis & Insights Deep-Dive Analytics: Actively monitor active experiments and utilize web analytics (Google Analytics 4) to ensure data is capturing correctly and tests are reaching statistical significance. Behavioral Research: Dive into session recordings, heatmaps, and user feedback tools to identify user friction, broken experiences, and new testing opportunities. Test Reporting: Compile detailed post-test analysis, documenting the "why" behind the results, and provide data-backed recommendations for the next iteration to the Senior Manager of CRO. Lifecycle & E-commerce Execution Optimize the Funnel: Execute targeted tests within specific buyer journey stages, including lead capture forms, pricing pages, and the checkout flow to reduce abandonment. Support Lifecycle Campaigns: Work in tandem with the broader team to optimize on-site elements of trial nurture programs and abandoned cart initiatives. Cross-Functional Collaboration Partner with UX & Design: Collaborate closely with UX/UI designers to translate wireframes and mockups into live, brand-compliant variations within Optimizely. Work with Engineering: Partner with web development teams for complex, server-side tests or API integrations that go beyond standard frontend DOM manipulation. QA & Troubleshooting: Lead rigorous Quality Assurance (QA) for all experiments across multiple devices and browsers before launch to ensure a flawless user experience. Requires sitting or standing at will while performing work on a computer (or any other physical requirements ). Qualifications: Experience: 6+ years of experience in digital marketing, web optimization, or e-commerce, with a heavy focus on hands-on CRO execution. Testing Tools (Critical): Deep, hands-on expertise with the Optimizely suite is required, specifically building within Optimizely Web Experimentation and Optimizely CMS. Technical Acumen: Strong frontend web development skills (HTML, CSS, JavaScript/jQuery) necessary to build, manipulate, and troubleshoot complex test variations without relying entirely on engineering. AI Curiosity: Forward-thinking mindset with a demonstrated history of experimenting with generative AI tools to improve the speed and quality of testing workflows. Design & Brand Compliance: Experience designing and modifying web elements with a strong eye for UI/UX best practices and strict adherence to corporate brand guidelines. Analytics Mastery: Advanced hands-on proficiency in Google Analytics 4 and user behavior tools to pull custom reports and validate data. B2B E-commerce: Familiarity with B2B web environments, lead generation funnels, and e-commerce storefront optimization. Attention to Detail: Exceptional QA skills and a methodical approach to validating test setups and data tracking. What We Offer: A great Team and culture – please see our colleague video . An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start. An attractive salary and benefits package. A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups. A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact. #LI-CS1  About Bentley Systems Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. www.bentley.com Equal Opportunity Employer: Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law. Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice Request an Accommodation: As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at [email protected] Nearest Major Market: Worcester Job Segment: Drafting, Engineer, Engineering