Manager, Marcomm (Keyboards)

Purpose of Role Leads the communication of a product's customer value proposition to the market by effectively executing the defined go-to-market strategy. Marketing Communication is responsible for gaining the input and expertise to deliver the intended awareness, consideration, trial, and repeat goals of a particular product or campaign. Marketing Communication is also tasked with elevating the Yamaha brand's equity with customers by delivering effective and compelling messaging to market. Key Accountabilities Include Ensures Marcomm strategy maps to the overall Division's and that Category Marcomm team members' activities are in alignment with the Division's goals Drives growth across key brand dimensions including sales, market share, profitability, customer acquisition, and brand equity through effective campaigns Ensures that Yamaha maintains a consistent brand image and product positioning in campaigns and communications Ensures that the Marcomm budget aligns with the Division priorities and highest impact activities, and stays within guidelines Drives the Yamaha go-to-market strategies for assigned products to create demand and preference for Yamaha products Attracts, engages, and develops team members within the department Primary Responsibilities Include Oversees multiple go-to-market strategies and lead the communication of product/category customer value proposition to the market Crafts category and product communication strategies and marketing initiatives Crafts campaign plans and briefs for marketing initiatives, brief creative teams and provide feedback Core Functional Competencies Customer Insights: Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions Market Understanding: Knowledge of market and Yamaha's position in it, as well as prospective customer base Marketing Communication Integration: Integrate marketing communication campaigns across modes and channels Marketing Plan Development: Define, organize, and manage marketing activities and resources to bring about successful execution of marketing campaigns Marketing Strategy Development: Select a course of action to achieve marketing goals Project Communication Management: Link people (including team members and stakeholders), ideas, and information throughout the project life cycle; include timely generation and collection of information along with its proper dissemination and archival process Sales Alignment and Support: Align marketing work with, and support, sales efforts Core Behavioral Competencies Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment) Customer Focus Instills Trust Drives Results Manages Conflict Develops Talent Ensures Accountability Qualifications Ideal Able to build cross-platform traditional, digital, and social marketing programs Proficient in Microsoft Office with advanced PowerPoint and Excel skills Demonstrates success in writing compelling creative briefs and leading a team of creative/media agency partners Budget management Preferred Experience developing marketing strategies and communications with top consumer brands Demonstrates experience leading traditional and digital channel strategies, and production processes, including print/digital advertising, digital/social/content marketing, trade shows, PR, and sales support tools Experience collaborating across multiple geographies and cultures Experience with creative development tools/software (Workfront, Wrike, Teamwork, Asana, etc.) Demonstrates success in a high-volume, matrixed organization People Management Here’s What We’ll Bring Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions Performance based bonus program Robust employee wellness programs including free music lessons Generous Wellness reimbursement program Tobacco cessation reward program Private concerts from award winning artists Discounted hotel, travel, entertainment, and other attractions Employee product purchase program Casual dress Vacation, sick-time and personal floating holidays Monthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events Inclusive and passionate culture We foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of Yamaha Compensation The hiring range for this position is $ 121,000 - $133,300 annually + bonus and is dependent on location and experience. This is the hiring range and does not include the value of benefits. The hiring range does not reflect total earning potential over time. Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.