Manager, Paid Search (Performance Marketing)

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody. At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers. As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets. SKIMS is seeking a highly analytical and performance-driven Manager, Paid Search to lead the strategy, execution, and optimization of global paid search campaigns across Google, Bing, Shopping, and emerging search platforms. This role will be responsible for driving efficient customer acquisition, revenue growth, and marketing performance while maintaining a premium, brand-right customer experience. The ideal candidate is equal parts strategic thinker and hands-on operator, with deep expertise in search engine marketing, campaign optimization, feed management, audience strategy, and measurement. This individual will partner closely with Creative, Ecommerce, Analytics, Finance, and Growth teams to maximize performance and uncover scalable growth opportunities. Key Responsibilities Own and manage the global paid search strategy across Google Ads, Microsoft Ads, Shopping, and emerging search channels Execute and optimize campaigns across branded, non-branded, shopping, performance max, video, and remarketing initiatives Manage and optimize multi-million-dollar paid search budgets to achieve revenue and efficiency goals Drive customer acquisition, conversion growth, and incremental return on ad spend (iROAS) through full-funnel search marketing programs Develop keyword, bidding, audience, and campaign structure strategies to improve performance and scalability Partner closely with Ecommerce and Product teams to optimize landing page experiences and conversion opportunities Collaborate with Creative teams to develop and test high-performing ad copy, creative assets, and messaging strategies Analyze campaign performance and consumer behavior to identify insights, trends, and optimization opportunities Build and execute testing roadmaps across bidding strategies, creative, audiences, feed optimizations, and measurement methodologies Monitor pacing, forecasting, budget allocation, and performance reporting across all paid search initiatives Partner with Analytics and Data teams to strengthen attribution, incrementality testing, and performance measurement frameworks Stay informed on platform changes, search trends, AI-driven advertising innovations, and competitive activity Support agency and vendor relationships while ensuring operational excellence and accountability Skills, Knowledge and Expertise 5+ years of experience in paid search, performance marketing, or digital media, preferably within ecommerce, fashion, beauty, or DTC brands Deep expertise managing campaigns within Google Ads, Microsoft Ads, Google Shopping, YouTube, and Performance Max Proven track record scaling paid search programs with measurable business impact Strong understanding of SEM metrics including iROAS, CAC, CPA, CTR, conversion rate, impression share, and incrementality Experience managing substantial paid media budgets with strong financial discipline Strong analytical and quantitative skills with experience using reporting and analytics tools Familiarity with feed management platforms, attribution tools, and web analytics platforms Experience partnering cross-functionally across Growth, Ecommerce, Creative, Analytics, and Finance teams Highly organized with strong project management and communication skills Ability to thrive in a fast-paced, entrepreneurial, and highly collaborative environment Passion for digital marketing innovation, consumer behavior, and performance optimization Benefits, Culture and Perks Benefits and Culture Up to 100% Company Paid Healthcare (medical, dental, vision) Kind Body Fertility Benefits 401(k) savings plan with up to 4% match Unlimited PTO Full Access to LinkedIn learning Employee Discounts Perks (HQ Location) Free weekly catered lunch at HQ – M/T/W/Th Dog-Friendly office on a Thursday and Friday Free Swag Giveaways Annual Holiday Party Annual Summer Party Invitations to pop-ups and other company events Complimentary daily office snacks and beverages