About Appficiency & SnapOn Software Appficiency is a leading NetSuite-focused professional services and technology firm operating across a global footprint. Our product division, SnapOn Software, develops automation and AI-enabled solutions that extend and enhance the Microsoft, NetSuite and Salesforce ecosystems. As we scale our product portfolio, we are seeking a strategic product leader to define the next phase of innovation, commercial growth, and platform expansion. The Opportunity This is a high-impact, executive-facing leadership role with a clear mandate: lead product strategy, innovation, and commercial growth for SnapOn Software. This role is designed for a leader who can operate at both strategic and operational altitudes—setting vision while driving execution in a scaling environment. What You’ll Do Product Strategy, Innovation & Growth Define and operationalize a clear product vision and multi-year roadmap aligned to company growth objectives Identify and validate new market opportunities, leading product development from ideation through commercialization Own and drive software revenue growth, partnering closely with Sales and Marketing to deliver against targets Establish a customer-centric product discovery framework, grounded in user insights and market intelligence Build, lead, and scale a high-performing product organization (Product Management, Design, and Engineering alignment) Implement performance metrics (KPIs/OKRs) to enable data-driven product decisions and accountability Maintain a hands-on, curious approach to new technology, regularly experimenting, prototyping, and stress-testing new capabilities to assess real-world product applicability Champion the integration of AI, automation, and emerging technologies across the product suite Expand and strengthen strategic partnerships within the Microsoft, NetSuite/Oracle, and Salesforce ecosystems Proven leadership across software development, product delivery, and innovation Hands-on technical credibility Operational discipline and people leadership What You’ll Bring 8+ years of progressive experience in Product Management, including 3+ years in a senior leadership capacity Demonstrated success in building and scaling B2B SaaS products with measurable commercial impact Strong understanding of product commercialization and revenue ownership Technical fluency across APIs, integrations, and cloud-based architectures Proven ability to lead cross-functional teams and influence at the executive level Strategic mindset with the ability to drive execution in ambiguous, fast-scaling environments Genuine curiosity for emerging and bleeding-edge technology, you follow the frontier, not the crowd Ability to manage budget, partner with Sales, and drive product pipeline through established GTM teams Strong product generation and commercialization mindset Differentiators Experience within the Microsoft, Salesforces and or NetSuite/Oracle ecosystem Exposure to AI/ML-driven products or automation platforms Background in professional services or hybrid SaaS/services business models is a plus Experience scaling product organizations from early-stage to growth-stage Advanced business or technical education (MBA, MSc, etc.) What Success Looks Like Early wins in product clarity, roadmap, and execution cadence Launch of new or enhanced product capabilities within the first 6 months Clear traction in customer adoption and revenue growth A scalable product foundation positioned for long-term expansion
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