Manager, User Analytics and Insights (Marketing)

What we’re building and why we’re building it. Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users. Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers. The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base. It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees. At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch. About the Role: As the Manager of User Analytics & Insights supporting Marketing within our Expanded Core organization, you will lead a team responsible for delivering analytics and insights that help Fetch improve how we acquire, engage, retain, and reactivate users across a growing portfolio of products and experiences. Reporting to the Sr. Director of User Analytics & Insights, you will translate marketing and business priorities into analytical plans, measurement approaches, audience strategies, experiments, and actionable recommendations. You will partner closely with Marketing, Product, Engineering, Analytics Engineering, and other cross-functional teams to ensure stakeholders have the data and insights needed to make informed decisions. This is a hands-on people leadership role. You will manage and develop analysts while maintaining meaningful individual-contributor ownership of high-priority analyses and complex analytical work. You will be comfortable reviewing and writing SQL, evaluating campaign performance, designing experiments, developing audiences, identifying performance drivers, and translating findings into clear recommendations. Success in this role means building a high-performing analytics team that consistently delivers accurate, actionable insights; improving the quality and consistency of marketing measurement; and helping partners understand the incremental impact of marketing investments on user and business outcomes. This is a full-time role that can be held from one of our US offices or remotely in the United States. Role Responsibilities: Marketing Analytics Leadership Lead the day-to-day delivery of marketing analytics across acquisition, onboarding, engagement, retention, reactivation, and cross-product adoption priorities. Partner with the Sr. Director of User Analytics & Insights to translate the broader analytics roadmap into clear priorities, analytical workstreams, and team deliverables. Work with Marketing, Product, Engineering, Analytics Engineering, and other cross-functional stakeholders to translate defined business questions into structured analytical plans and recommendations. Apply established approaches for campaign measurement, incrementality, audience evaluation, attribution, and lifecycle performance, identifying opportunities to improve analytical consistency and quality. Connect marketing performance to relevant downstream outcomes, including user growth, retention, revenue, margin, and customer lifetime value. Manage team priorities and delivery against the agreed roadmap, balancing stakeholder needs, analytical complexity, measurement feasibility, and team capacity. Surface significant prioritization conflicts, measurement limitations, resource constraints, and business trade-offs to the Sr. Director when broader alignment or decisions are required. Communicate analytical findings, limitations, and recommendations clearly to technical and non-technical stakeholders, including senior partners when appropriate. Analytics Ownership Personally lead high-priority or technically complex analyses while appropriately delegating work across the team. Write and review SQL used for campaign measurement, customer segmentation, behavioral analysis, experiment readouts, and opportunity sizing. Develop analytical approaches that connect marketing exposure and engagement to downstream user behavior and financial outcomes. Conduct deep-dive analyses to understand performance changes, identify root causes, evaluate hypotheses, and recommend specific actions. Develop and maintain dashboards, recurring reporting, and self-service tools that allow stakeholders to monitor performance and answer common business questions. Partner with Analytics Engineering to identify data-quality issues, automate repeatable workflows, and improve the reliability and usability of data assets supporting Marketing Analytics. Ensure team analyses are well documented, reproducible, and structured for reuse across relevant campaigns and business areas. Remain close to the data and analytical work to challenge assumptions, identify measurement gaps, and coach team members on stronger analytical approaches. Experimentation and Incrementality Lead measurement for marketing experiments and assigned programs, including hypothesis development, power analysis, audience construction, metric selection, test design, analysis, and interpretation. Partner with Marketing and Product stakeholders to evaluate when randomized testing or other causal measurement approaches are appropriate. Help stakeholders distinguish observed performance from incremental impact when evaluating marketing programs. Evaluate campaign performance across immediate response metrics and relevant downstream outcomes such as retention, repeat engagement, cross-product adoption, revenue, and margin. Apply holdout, matched-market, observational, or other causal measurement approaches when traditional A/B testing is not feasible. Translate experiment results into clear recommendations on whether programs should be scaled, modified, extended, further tested, or discontinued. Develop reusable templates, methodologies, and measurement approaches that improve experimentation consistency and efficiency across the Marketing Analytics team. Identify limitations in existing measurement approaches and recommend improvements to the Sr. Director and relevant partners. Audience Strategy and Lifecycle Insights Develop and evaluate user segments and audiences supporting acquisition, engagement, retention, and reactivation programs. Identify meaningful behavioral, value-based, lifecycle, and propensity-based customer groups using available customer and behavioral data. Partner with Marketing and Product teams to translate analytical insights into targeting, personalization, messaging, and lifecycle opportunities. Evaluate whether audience strategies generate incremental value and identify instances where observed performance may reflect shifts between channels, programs, or customer groups. Analyze customer behavior across relevant products and experiences to identify opportunities for improved engagement and retention. Surface campaign and audience learnings that may inform broader customer, marketing, and product strategies across Expanded Core. Partner with stakeholders to turn analytical findings into clearly defined opportunities for testing and optimization. Team Leadership and Development Manage, coach, and develop marketing analytics team members, setting clear expectations for analytical quality, ownership, stakeholder partnership, and delivery. Assign and delegate work based on team priorities, individual capabilities, development opportunities, and available capacity. Review analytical approaches, SQL, experiment designs, dashboards, visualizations, and recommendations to ensure accuracy, methodological rigor, and business relevance. Coach analysts to move beyond reporting results toward identifying drivers, explaining implications, and recommending actions. Provide regular feedback and development guidance and support team members in building analytical, technical, and stakeholder-management capabilities. Maintain and improve team processes for prioritization, documentation, knowledge sharing, quality review, and analytical consistency. Identify recurring capability or capacity gaps and partner with the Director on appropriate solutions. Support hiring, onboarding, and development of analytics talent as the team evolves. Foster a team environment centered on analytical objectivity, curiosity, collaboration, accountability, and continuous improvement. Minimum Qualifications 6+ years of experience in analytics, marketing analytics, customer insights, growth analytics, or a related field. 1+ years of experience managing analysts or formally leading analytical teams or significant analytical workstreams. Strong proficiency in SQL, with the ability and willingness to independently perform hands-on analysis and review the work of others. Demonstrated experience measuring acquisition, lifecycle, engagement, retention, or reactivation programs. Strong understanding of A/B testing, experimental design, power analysis, metric selection, and statistical interpretation. Experience evaluating marketing incrementality and distinguishing causal impact from observational performance. Experience developing customer segments, behavioral audiences, or targeting strategies. Ability to translate business questions into structured analytical plans and actionable recommendations. Experience connecting marketing activity to downstream outcomes such as retention, revenue, margin, or customer lifetime value. Experience with Python or R for statistical analysis, automation, or predictive modeling. Familiarity with causal inference approaches beyond standard randomized experiments. Experience developing or evaluating propensity models, predictive audiences, or customer lifetime value frameworks. Strong data visualization and storytelling skills, with experience using tools such as Hex, Tableau, Looker, or Grafana. Demonstrated ability to communicate analytical findings and recommendations to cross-functional stakeholders. Experience balancing people management, stakeholder partnership, and hands-on analytical execution. Ability to independently manage multiple priorities in a fast-paced environment while escalating significant trade-offs or constraints appropriately. Preferred Qualifications Experience working with lifecycle marketing, CRM, paid acquisition, promotional strategy, or cross-channel customer journeys. Familiarity with marketing technology platforms, audience activation tools, customer data platforms, and campaign orchestration systems. Experience with dbt, Git, GitHub, or modern analytics engineering workflows. Experience supporting multiple digital products or businesses with different customer journeys and monetization models. Experience partnering across Marketing, Product, and Analytics teams to translate insights into measurable business actions. Compensation: At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $135,044-$159,000. Discover our benefits and how our employees live rewarded at https://fetch.com/careers . At Fetch, we'll give you the tools to feel healthy, happy and secure through: Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth. 401k Match: Dollar-for-dollar match up to 4%. Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets. Continuing Education: Fetch provides ten thousand per year in education reimbursement. Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership. Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break. Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule. Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more! Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles) Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential. Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].