Managing Consultant, Customer Advocacy and Marketing

Managing Consultant, Customer Advocacy and Marketing Guide strategic, cross-functional customer advocacy programs that drive measurable impact across marketing, AR, and R&I — own the client journey with Spotlight. As a Managing Consultant at Spotlight, you are a strategic architect and a cross-functional orchestrator. You will lead the design and delivery of complex customer advocacy and marketing programs, navigating high-stakes client environments with confidence. This role sits at the intersection of Strategic Services and Cross-Functional Enablement, requiring a professional who can synchronize external client goals with Spotlight’s delivery powerhouses: our AR-focused Client Teams and our Research & Intelligence (R&I) division. You are responsible for ensuring that advocacy isn't a silo, but a strategic asset that informs—and is informed by—Analyst Relations and market insights. Your Responsibilities Strategic Design & Advisory Portfolio & Program Architecture: Lead the end-to-end design of Advocacy, Reference, and Customer Evidence programs for Spotlight clients, ensuring they drive measurable impact across the customer lifecycle. Diagnostic Research: Develop sophisticated research plans and data collection approaches (qualitative and quantitative) to understand client challenges and inform strategic recommendations. Senior-Level Advisory: Provide ongoing counsel to client leadership, ensuring they have the strategic "air cover" and roadmap needed to successfully execute and scale. Internal & External Collaboration Internal Client Team Integration: Partner deeply with Spotlight’s Client Teams (AR focus) to identify overlapping opportunities where customer advocacy can bolster Analyst Relations (e.g., sourcing references for MQ/Wave evaluations). R&I Synergy: Collaborate with the Research & Intelligence team to infuse advocacy programs with market data and, conversely, use customer evidence to validate R&I findings. External Education: Design and facilitate market-facing educational workshops and certifications related to Customer Engagement as a key GTM tactic in Influence Orchestration category creation. External Stakeholder Management: Serve as the primary strategic lead for client stakeholders, aligning their corporate objectives with the tactical output of Spotlight’s delivery teams. External Facilitation & Alignment: Lead workshops and focus groups to bridge gaps between a client’s Marketing, Product, and Sales functions, ensuring a unified GTM approach. Project & Team Leadership Engagement Management: Identify, define, and negotiate project schedules, milestones, and required resources to ensure high-quality delivery across internal and external teams. Team Mentorship: Manage and coach project teams, including Consultants and Analysts, fostering a culture of accountability and professional growth. Business Development & Growth Strategic Expansion: Identify opportunities for add-on sales and scope expansion by recognizing where advocacy services can further support a client’s broader GTM or AR goals. Proposal Partnership: Partner with Spotlight leadership to develop business proposals, SOWs, and presentations that showcase the full power of Spotlight’s integrated service model. Your Qualifications Extensive Experience: 8+ years in customer advocacy, customer marketing, or B2B customer advocacy consulting, with a proven ability to lead multi-stakeholder engagements. The "Bridge Builder" Mindset: Exceptional ability to collaborate across different internal disciplines (like AR and Research) to create a cohesive client experience. Facilitation Mastery: Expert presentation and "room-reading" skills; you are comfortable leading workshops for C-suite audiences and navigating complex internal team dynamics. Strategic & Analytical Rigor: Ability to turn raw data and Spotlight Intelligence into clear, persuasive executive narratives. Ownership & Adaptability: Comfortable operating under pressure and taking full ownership of project outcomes in a fast-moving, small-team environment. Additional Desired Experience Tech Ecosystem: Deep familiarity with HubSpot, Salesforce, and advocacy platforms (e.g., UserEvidence, SlapFive, RO Innovation). AR Awareness: General understanding of the Analyst Relations landscape and how customer evidence impacts analyst evaluations (MQ, Wave, etc.). AI Integration: Deep understanding of AI’s evolution, AEO use cases, and ultimate role in informing and influencing buying decisions in the B2B space. Design & Tools: Proficiency in Google Workspace and creative tools like Canva for high-end executive deliverables. This role offers a hybrid-style work opportunity based in our Kansas City, MO office, and some in-office attendance is required. While we strongly prefer local candidates, we are open to hiring a remote candidate for the right individual who possesses the technical skills and experience required for this role. Locations Kansas City, MO Remote status Hybrid About Spotlight Analyst Relations We are a team of analyst relations experts that partner with industry analysts that work for firms like Gartner, Forrester, and IDC to serve business and technology leaders of Fortune 500. They research technology and service companies to make buying recommendations to these enterprise clients. Founded in 2012 Coworkers 200