Marcomm Specialist (Temporary)

Purpose of Role Leads the communication of a product’s customer value proposition to the market by effectively executing the defined go-to-market strategy. Marketing Communication is at the center of the hub-and-spoke model and is responsible for gaining the input and expertise to deliver the intended awareness, consideration, trial, and repeat goals of a particular product or campaign. Marketing Communication is also tasked with elevating the Yamaha brand’s equity with customers by delivering effective and compelling messaging to market. Key Accountabilities Include • Executes marketing activities defined in GTM plans to create demand and preference for Yamaha products and services in alignment with category strategies and goals • Ensures creative marketing materials adhere to Yamaha’s brand guidelines • Ensures that expense for assigned product categories align with the marketing budget guidelines Primary Responsibilities Include • Collaborates with internal functional teams to integrate key insights and journeys into marketing campaigns, briefs, content, etc. • Assists campaign and creative brief development for marketing initiatives and articulates strategy and feedback to agency teams • Collaborates with in-house advertising agency and other key partners to deliver marketing assets • Tracks, analyzes, and reports on internal marketing initiative results • Communicates marketing activities, plan updates, and completions to relevant stakeholders Core Functional Competencies • Competitive Intelligence: Ethically gather and analyze data about competitor organizations, customers, and the market for the purpose of business advantage • Customer Insights: Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions • Digital Media Management: Synthesize all components of a digital marketing campaign across platforms • Market Understanding: Knowledge of market and Yamaha's position in it, as well as prospective customer base • Marketing Communication Integration: Integrate marketing communication campaigns across modes and channels • Project Management – Account Services: Plan, organize, and manage tasks and resources to bring about successful completion of a specific project • Sales Alignment and Support: Align marketing work with, and support, sales efforts Core Behavioral Competencies • Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment) • Customer Focus • Decision Quality • Plans and Aligns • Collaborates • Self-Development • Situational Adaptability Qualifications Ideal • Experience executing cross-platform traditional, digital, and social marketing programs • Proficient in Microsoft Office with advanced PowerPoint and Excel skills Preferred • Experience working with top consumer brands • Experience executing the production of one or more of the following marketing tactics: print, digital, social, content marketing, trade shows, PR. • Experience developing sales support tools for sales & marketing initiatives or product launches. • Experience with creative development tools/software (Workfront, Wrike, Teamwork, Asana, etc.) • Experience working within a cross-functional, matrixed environment Here's What Our Partner (TargetCW Temp Agency) offers for long-term temporary full-time status: Comprehensive benefits package including Medical, Vision, & Dental Fitness center reimbursement program 401k and 529 college savings Pet insurance discount Compensation The hiring range for this position is $28.00 - $38.00 per hour. Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.