Market Tire Coach

For more than 25 years, MSX International has been a dedicated partner to leading automotive brands around the world. We support them in transforming their businesses and in managing their operations across the areas of Customer Experience, Repair Optimization, Learning and Insights. We focus on helping our clients generate more value for their customers. With over 5,000 employees based in more than 80 countries worldwide, our teams provide industry-leading expertise. We have combined our deep industry expertise with cutting-edge technology solutions to help our automotive clients increase revenue and reduce costs, while enhancing operational efficiency and improving customer satisfaction.  Our goal is to help our customers reach their full potential and to excel as their global partner of choice. Serve as the primary tire contact for FCSD and MSX Market and Regional Teams, providing expert guidance and support. Act as the go-to resource for the field team regarding the Ford Tire Program, ensuring seamless communication and assistance. Send weekly and monthly reports to the field. Address questions, comments, and concerns effectively. Demonstrate expertise in TIM, TST, and TAAC tools. Facilitate communication between the National Tire Specialist and field personnel. As a key player, develop market-specific and regional growth strategies to significantly boost tire sales across Ford Dealers, Quick Lane, Quick Lane Express, and Lincoln Priority Express dealerships. Model effective tire discussions with dealership personnel, Parts Managers, Service Managers, Quick Lane Managers, and Advisors. Travel with Market PRCs and FPSs to demonstrate optimal tire conversations. Assist in managing the TIM Tool. Maximize the impact of program benefits through strategic discussions. Analyze reports to identify market opportunities to support tire sales growth Share insights with MPMs and RPCs to influence strategic decision-making and advance the tire program. Work in tandem with RPCs and FPSs to capitalize on identified opportunities, fostering a collaborative environment. Partner with Ford ATW, Tire Manufacturers, Tire Distributors, FCSD Regional Personnel, and Service Solutions Field Teams to ensure market success: Assist with TIM setup and resets. Identify and resolve inventory challenges. Implement Better/Best/Good Strategies to optimize tire offerings. Support the development of display, marketing, and pricing strategies to enhance tire sales performance. Conduct tire training sessions for Ford and MSX field personnel, fostering expertise and confidence. Drive the achievement of FCSD, Quick Lane, and QLE/LPE performance objectives, as your role in the tire program significantly contributes to these goals. Support special projects that contribute to tire program success. Ensure timely completion of administrative tasks and adherence to MSX project standards. Tire support for Quick Lane and QLE/LPE business launch, high-impact and at-risk dealers. OEM dealer contact experience is a plus, as well as excellent verbal and written communication skills This position requires proficiency with Microsoft Word, PowerPoint, Excel and Internet Explorer Ability to leverage relationships to identify and sell the business case for change Analyzing data from dealer financials and operational assessments to establish improvement action plans Implementation of service advisor selling systems and overall process improvement solutions at the aftermarket or retail level Ability to understand, establish and implement effective metrics to keep dealerships focused on growth and ROI Demonstrated proficiency with PC applications in a Windows environment Ability to train and utilize all aspects of Automotive Tire Sales and automotive service sales Ability to influence the sales personnel and technicians in the training processes and monitoring the results Bachelor Degree (preferred) MSX International is an Equal Employment Opportunity Employer committed to employing a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veteran status, age, or any other characteristic protected by law.