Marketing Advanced Analytics Lead

Job Description Hybrid: for this position is required to be on site 3x/week The Role The Lead, Marketing Performance will own the regional agenda for marketing measurement, optimization and performance management. This role will be responsible for improving how GM South America measures campaign effectiveness, understands drivers of performance and activates learnings to improve results. This person will work in close connection with the global Marketing Applied Sciences agenda, ensuring South America can adopt relevant methodologies, tools and use cases while translating them into practical business impact for the region. What you will do (responsabilities): Lead the measurement, reporting, and optimization of marketing performance across channels, campaigns, and markets in South America. Define and manage KPI frameworks, scorecards, dashboards, and performance metrics to support data-driven decision-making. Partner with Media, CRM, Brand, and Martech teams to improve campaign tracking, measurement, and overall marketing effectiveness. Identify performance drivers, gaps, and growth opportunities across audiences, channels, investments, and creative strategies. Drive test-and-learn initiatives and optimization routines, turning analytics into actionable recommendations for the business. Serve as the primary South America liaison to the global Marketing Applied Sciences team, ensuring adoption of advanced analytics and measurement capabilities. Support annual and quarterly planning through performance insights, benchmarking, and scenario analysis. Collaborate closely with regional and global stakeholders to promote best practices, knowledge sharing, and continuous improvement in marketing performance. Location : São Caetano do Sul/SP ​ Your skills and abilities (required qualifications): Bachelor’s degree in Marketing, Business, Economics, Engineering, Statistics or a related field (ideally) Solid experience in performance marketing, media analytics, digital analytics, campaign measurement or similar functions Experience with marketing KPIs, attribution logic, experimentation or optimization frameworks Experience working with advanced analytics methods such as MMM, incrementality testing or predictive modeling Strong dashboarding and data interpretation capabilities Ability to synthesize complex findings into simple business recommendations Strong verbal and written communication skills in English and Portuguese (ideally Spanish) What can you give a competitive edge (preferred qualifications): Experience with paid media, CRM, web analytics and full-funnel campaign management Familiarity with SQL, BI tools, tagging, data visualization and reporting automation Experience in a regional or multi-market environment Key competencies: Performance-driven marketer with strong analytical skills and a bias for action Comfortable working with campaign data, measurement complexity and business trade-offs Able to challenge teams constructively and convert data into optimization decisions Strong collaborator with the ability to influence without direct authority Structured, proactive and highly detail-oriented #LI-AS GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future. This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. 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