Marketing Analyst - 6 Month Contract

Sports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together. You will be responsible for delivering high quality, commercially focused marketing analysis and insight to drive acquisition and marketing performance across the UK business. Operating with a high degree of autonomy, you will own complex analytical work end to end and produce outputs that support senior decision making. You will work closely with the Head of Marketing Analytics, the wider marketing analytics team and key stakeholders across Marketing and Commercial, supporting senior forums through clear, actionable analysis and evidence based recommendations. Reporting directly to the Head of Marketing Analytics, you will deliver commercially focused marketing analysis across the acquisition funnel, from prospect through to FTD Identify key drivers, risks and opportunities for improvement to the acquisition journey Define, track and interpret marketing KPIs, to support performance understanding and optimisation Translate complex data into clear, decision led insight, with a strong focus on action rather that descriptive reporting Apply appropriate measurement approaches to assess marketing effectiveness and impact, including post investment analysis and test and learn activity Develop and nurture strong, positive relationships with key stakeholders across Marketing, Commercial and Product Responsible for the development, maintenance and continuous improvement of marketing dashboards and reporting Work alongside media third party to ensure alignment on KPIs, test & learn roadmap, analysis and reporting, reviewing and challenging outputs where required Deliver ad-hoc analysis supporting UK Marketing priorities Work with Group Marketing analytics to align on definitions, methodologies and reporting standards, supporting group led analysis where required Maintain high standards of analytical quality and documentation Proactively identify opportunities to improve analytical approaches and ways of working, with a focus on efficiency, impact and experimentation The following skills and experience are essential for the success of this role: Strong experience in a Marketing analytics role with hands on exposure to acquisition and marketing data Advanced SQL skills, with experience working with large, complex datasets Experience working with digital marketing and media data, including Google Analytics (GA4) event level data Solid understanding of marketing measurement and attribution approaches Strong experience using Power BI or similar Proven experience delivering commercially focused analysis that drives action Strong analytical judgment, able to turn ambiguous business questions into structured analysis and insight Experience working with marketing and acquisition data Understanding of marketing measurement approaches and how they can be used to assess performance Excellent written and verbal communication skills, with the ability to explain analysis clearly to non-technical stakeholders High attention to detail and strong standards for analytical quality and documentation At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in London, you can expect to receive great benefits like: Hybrid working - 2 days per week in the office Private medical insurance Pension Scheme - matched to 6% Free subscription to wellbeing app Unmind Entain & Enhance days – 2 paid days off to focus on your professional or personal development And outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves. Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us. Equal Opportunities. If you need any reasonable adjustments at any stage of the recruitment process, please contact us and we'll support you. We're committed to creating a diverse, equitable and inclusive workplace where everyone feels valued, respected and able to be themselves. We're an equal opportunities employer. We welcome applications from everyone and we do not discriminate based on race, colour, nationality, ethnic or national origin, religion or belief, sex, gender identity or expression, sexual orientation, age, disability, marital or civil partnership status, pregnancy or maternity, or any other status protected by law. We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally. #LI-Hybrid