Marketing Analyst, Lottery

At The Princess Margaret Cancer Foundation (PMCF), our vision is to create a world free from the fear of cancer. Cancer remains the number one cause of death for Canadians and our top priority is to accelerate cancer research and care. Our role is to garner support for Princess Margaret Cancer Centre, one of the world’s leading cancer research and treatment centres, through philanthropy, fundraising events, and our world-renowned lottery program. The work we accomplish drives groundbreaking research, relentless innovation, and a deep commitment to improving the lives of cancer patients and their loved ones. Now, we have an opportunity to blaze an even brighter future for everyone affected by cancer. We will Carry The Fire for cancer patients everywhere, lighting the way forward through discovery, reigniting our commitment to transform cancer outcomes and ease the profound suffering cancer causes patients and their loved ones. At the PMCF, every one of us carries the fire for someone else. Join us as we inspire a movement and help us achieve our vision to change the way we understand, diagnose, and treat cancer. Union : Non-Union Department: Customer and Business Operations Reports to: Director, Analytics & Insights Hours: 35 hours Salary Range : $78,000 - $90,000 Status: Temporary Full Time (12 month contract) Posted Date: Friday, August 7th Closing Date: Sunday, August 23rd We are seeking a Marketing Analyst who is responsible for evaluating and optimizing integrated marketing campaigns across digital and mass media channels within our Lottery business. Working closely with Marketing, Analytics & Insights, Lottery Operations, agencies, and vendors, the Marketing Analyst will provide an understanding of campaign effectiveness and revenue contribution through campaign reporting, attribution, audience strategy, testing, and post-campaign analysis. This role supports marketing performance measurement and attribution, with a focus on turning campaign, audience, channel, and conversion data into clear insights that help teams make better decisions, improve supporter engagement, and grow revenue. Responsibilities: Measure and report on integrated campaign performance across mail, email, phone, SMS, paid media, organic social, website, video, and other marketing channels. Analyse customer journeys, audience segments, conversion trends, campaign ROI, channel effectiveness, and revenue contribution. Develop and maintain multi-touch attribution models to assess channel contribution and revenue impact to support optimization decisions. Design and lead marketing testing frameworks including hypothesis development, test design, measurement, and analysis Develop post-campaign summaries that explain what happened, why it happened, and what should change next. Support audience targeting, segmentation, suppression logic, list validation, and campaign-ready audience requirements. Ensure tracking frameworks (UTMs, pixels, events) are properly implemented, governed, and maintained. Build dashboards and reporting frameworks that communicate performance clearly to Marketing and senior stakeholders Partner with internal teams, agencies, and vendors to connect marketing activity to business outcomes and future planning. Bachelor's, graduate degree, or equivalent in Marketing Analytics, Marketing, or Economics related field. 3-5 years' experience in performance marketing, marketing analysis, campaign reporting, digital analytics, or similar field, either client or agency-side. Proven experience in performance marketing, attribution, conversion analysis, audience segmentation, and customer acquisition. Experience with multi-channel marketing including email, paid search, paid social, display, video, website, and social media. Experience working with CRM and marketing automation platforms (e.g., Salesforce, Mailchimp, ActiveCampaign) Hands-on experience using Google Analytics 4 to measure campaign performance, track conversions, and develop actionable insights. Strong understanding of campaign tracking, UTMs, tagging, attribution models, and paid media platforms (e.g., Google, Meta). Experience building dashboards and reports (Power BI, Tableau) considered an asset. Excellent communication skills, with the ability to turn complex analysis into simple, useful recommendations. Strong attention to detail, sound judgement, and the ability to manage multiple priorities across campaigns, programs, and stakeholders. Collaborative, curious, and outcome-focused, with a commitment to data accuracy, clear reporting, and continuous improvement. We believe that the way we work together is just as important as what we accomplish. By making choices and taking actions that align with our values, we achieve greater success, and our work lives become happier and more meaningful. At The PMCF, we strive to foster a culture built on Collaboration, Accountability, Respect, and Excellence (CARE). Central to these values is our commitment to IDEAA: Inclusion, Diversity, Equity, Accessibility, and Anti-Racism. What you can expect from working at The PMCF: A sense of purpose that you won’t get anywhere else. You will be making a difference for millions of people impacted by cancer An open-minded and friendly culture that encourages you to bring your best ideas forward A hybrid work environment that fosters collaboration and teamwork. Our in-office days are Tuesday, Thursday, and one other day per week in office , or as required subject to business needs UHN is a respectful, caring, and inclusive workplace. We are committed to championing accessibility, diversity and equal opportunity and welcome all applicants including but not limited to: all religions and ethnicities, LGBTQIA2S+, BIPOC, persons with disabilities and all others who may contribute to the further diversification of ideas. Requests for accommodation can be made at any stage of the recruitment process providing the applicant has met the Bona-fide requirements for the open position. Applicants need to make their requirements known when contacted. All applications must be submitted before the posting close date. UHN uses email to communicate with selected candidates. Please ensure you check your email regularly. At University Health Network (UHN), artificial intelligence technologies may be used to assist in the screening, assessment, and selection of candidates for this position. Please be advised that a Criminal Record Check may be required of the successful candidate. Should it be determined that any information provided by a candidate be misleading, inaccurate or incorrect, UHN reserves the right to discontinue with the consideration of their application. UHN is an equal opportunity employer committed to an inclusive recruitment process and workplace. Requests for accommodation can be made at any stage of the recruitment process. Applicants need to make their requirements known. We thank all applicants for their interest, however, only those selected for further consideration will be contacted.