Marketing Analyst - Retail, Food Service & Hospitality

Solenis is a leading global provider of water and hygiene solutions. The company’s product portfolio includes a broad array of water treatment chemistries, process aids, functional additives, cleaners, disinfectants, and state-of-the-art monitoring, control and delivery systems. These technologies are used by customers to improve operational efficiencies, enhance product quality, protect plant assets, minimize environmental impact, and create cleaner and safer environments. Headquartered in Wilmington, Delaware, the company has 78 manufacturing facilities strategically located around the globe and employs a team of over ~23000 professionals in >160 countries across six continents. Solenis is a 2025 Best Managed Company Gold Standard honoree. For additional information about Solenis, please visit www.solenis.com or follow us on social media. As a Marketing Analyst – Retail, Food Service & Hospitality, you will play a key role in supporting the execution of sector marketing initiatives while enabling Sales Executives and Key Account Managers to stay focused on customer engagement and growth. You will coordinate and help execute campaigns, events, and partner activities, while collaborating closely with sector marketing and portfolio teams to deliver consistent, high-quality messaging, tools, and experiences across the customer journey. WHAT YOU'LL DO Sales Enablement & Customer-Facing Collateral • Develop and update customized marketing collateral to support customer training, onboarding, and education • Translate sector priorities into clear, usable tools for sales teams, including presentations, guides, and leave-behinds • Ensure all materials align with brand standards and reflect current messaging and value propositions ________________________________________ Trade Shows & Event Execution • Assist in the planning and execution of national trade shows and association events from logistics through on-site delivery • Help ensure brand consistency and strong visual presence across all events • Capture and document event performance, including lead quality, engagement, and overall effectiveness ________________________________________ Planning Support & Calendar Management • Maintain a 12-month marketing calendar to ensure visibility into all sector activities and key milestones • Support development of activation plans by coordinating timelines, deliverables, and dependencies • Assist in tracking budget allocation and spend against planned activities • Provide input into KPI tracking and goal progression based on campaign and event performance ________________________________________ Marketing Operations & Campaign Execution • Manage and track campaigns in Salesforce, ensuring accurate setup, execution, and reporting • Support campaign execution and performance tracking, including data management and results reporting • Assist with ROI tracking by organizing campaign data and supporting analysis • Execute HubSpot workflows, including email campaigns, webinars, landing pages, and list management We understand that candidates will not meet every single desired qualification . If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you. At Solenis, we understand that our greatest asset is our people. That is why we offer competitive compensation, comprehensive benefits which include medical, dental, vision & 401K, and numerous opportunities for professional growth and development. So, if you are interested in working for a world-class company and enjoy solving complex challenges, whether in the lab or the field, consider joining our team. Solenis is proud to be an Equal Opportunity Affirmative Action Employer, including Minorities / Women/ Veterans / Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Should you require assistance in applying to this opportunity, please reach out to Solenis Talent Acquisition at [email protected] The expected compensation range for this position is between $70,250.00 and $103,026.00 plus discretionary bonuses. The exact compensation may vary based on your skills, experience and other factors permitted by law.