Marketing and Content Manager

Location: Remote

Employment Type: Full-Time

Experience Level: Mid-Level (3–5+ years)

Work Schedule: Monday – Friday, 7:00 AM – 4:00 PM US Central Time

We are seeking a creative, hands-on, and results-driven Marketing and Content Manager to lead the day-to-day marketing activities for I.T. For Less.

The ideal candidate will be responsible for creating and managing content, growing our social media presence, supporting paid advertising campaigns, improving online visibility, and generating leads through digital marketing. This role requires someone who can take ownership of marketing activities from planning and content creation through execution, monitoring, and reporting.

The candidate should be comfortable working with IT-related topics and turning technical concepts into clear, engaging, and business-focused content for business owners, executives, and decision-makers.

Key Responsibilities

• Develop and execute the day-to-day marketing strategy and content calendar for I.T. For Less across social media, website, email, and other digital channels.
• Create and manage engaging content including social media posts, graphics, reels, short-form videos, blogs, website content, and email campaigns.
• Manage and grow I.T. For Less social media presence across LinkedIn, Facebook, Instagram, and other relevant platforms.
• Plan, launch, and manage paid advertising campaigns across LinkedIn Ads, Google Ads, and Facebook/Meta Ads, including ad copy, creative, targeting, budgets, and performance monitoring.
• Support lead-generation campaigns and marketing initiatives designed to increase brand awareness, website traffic, engagement, and qualified leads.
• Apply basic SEO practices, including keyword research, blog optimization, on-page SEO, meta descriptions, headings, and internal linking.
• Monitor and analyze marketing performance using tools such as Google Analytics, Google Search Console, and advertising platforms, and use insights to improve campaigns and content.
• Research competitors, industry trends, and IT topics to identify new content, advertising, and marketing opportunities.
• Take ownership of marketing projects from planning and content creation through execution, optimization, and reporting.

Qualifications

• 2+ years of experience in marketing, social media management, content creation, or a related role.
• Experience with LinkedIn Ads, Google Ads, and Facebook/Meta Ads is preferred.
• Basic understanding of SEO, keyword research, and website optimization.
• Strong writing, communication, and content creation skills.
• Hands-on experience managing social media platforms and creating content.
• Ability to understand technical topics and turn them into simple, engaging business content.
• Experience with content management systems, analytics, and digital marketing tools is a plus.
• Self-motivated, organized, creative, and comfortable working independently.
• Strong understanding of B2B marketing and lead generation is preferred.

What We Offer

• Competitive salary with opportunities for growth.
• Remote work environment.
• Opportunity to take ownership of the marketing function for a growing technology company.
• Hands-on experience across social media, content marketing, digital marketing, and lead generation.
• Supportive and collaborative team environment.
• Opportunity to work closely with technology and business professionals.