Marketing Automation Manager

StrataTech Education Group StrataTech Education Group focuses on the acquisition, growth and development of specialized career education schools, particularly skilled-trade programs designed to address the nation’s growing infrastructure needs. The company’s Tulsa Welding School subsidiary was founded in 1949 with campuses in Tulsa, Okla., Jacksonville, Fla., Houston, and Dallas (Irving) Texas. Tulsa Welding School is accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC) and is a member of the American Welding Society and the Association of Private Schools, Colleges, and Universities. TWS-Jacksonville is a branch campus of Tulsa Welding School, located at 2545 E. 11th St., Tulsa, OK 74104. Licensed by OBPVS and ASBPCE. Licensed by the Florida Commission for Independent Education, License No. 2331. Tulsa Welding School & Technology Center (TWSTC), a branch campus of Tulsa Welding School, opened and started training students in 2014. TWSTC is located at 243A Greens Road in Houston, Texas. The Refrigeration School, Inc (RSI) was founded in Phoenix, Arizona in 1965. RSI trains students in the technical services that are needed today and challenges the student to reach their highest level of academic knowledge and leadership capabilities. Accredited School, ACCSC. Licensed by the Arizona State Board for Private Post-Secondary Education. StrataTech Education - Core Values At StrataTech, we are zealous advocates of positive and sustainable life change through skilled trades education. We are laser focused on student success by focusing on organizational and operational improvements, a dedication to excellence in training programs, innovation and technology aligning industry transformations, and a culture built on human compassion, care, and service. Together, we are on fire to inspire and collectively strive to make a true impact in the lives of others. Collectively, our organizational core values are focused on promoting an incredible work environment, with genuine and authentic people, which is both challenging and fun, while focused on serving the needs of others. Together, we are united with the desire to make a positive impact in the lives we touch and in the communities we serve. Challenging and Fun: Challenging and fun describes our culture at StrataTech. We cultivate an environment in which our faculty, staff, and students feel joy in asking questions, challenging the status quo, and always innovating and exploring new horizons. With a forward-thinking mentality and an energizing spirit, together we find fun in every challenge. Creating an Incredible Work Environment: StrataTech Education Group and our schools, Tulsa Welding School, and The Refrigeration School Inc, exist to change people's lives and create opportunities that empower them to build a life they're proud of – for themselves, their families, and their communities. This applies as much to students as it does to faculty and staff. We are unified in our commitment to change lives through a collaborative, inclusive community that encourages excellence within each and every one of us. We value diversity, equity, inclusion, and belonging (DEIB), recognizing the importance of creating a culture that embraces and celebrates individuals from all backgrounds and perspectives. This commitment further strengthens our mission to change lives and build a vibrant community. Genuine People: We are all, individually, genuine people. As a unifying value, this means StrataTech is a space that actively encourages and celebrates each individual's authentic self. We care about each other's growth, both personally and professionally, and celebrate it, fostering genuine, authentic relationships based on honesty, accountability, respect, and being of service to one another. We hire genuine people and encourage them to bring their whole selves to work or the classroom every day. We have built a culture of kindness and support that helps people feel comfortable being themselves, confident about what they contribute, championed in taking risks or trying new things, and joyful about showing up. Force for Good: StrataTech is a force for good in the world by creating opportunities for people to find meaning, purpose, creativity, and financial stability. We espouse a conscious capitalist ethos that exists within our economic system but balances it with an ethical framework and the belief that life—and business—is about making a positive impact. We strive to make a positive and sustainable impact on the lives and communities (and world) we serve by creating employment opportunities both internally and in the trades that we train students for. Everyone has the potential to positively impact the world and we communicate that to our faculty, staff, and students. We are laser focused on student success by focusing on organizational and operational improvements, a dedication to excellence in training programs, innovation and technology aligning industry transformations, and a culture built on human compassion, care, and service. Together, we are on fire to inspire and collectively strive to make a true impact in the lives of others. Position Summary: We're looking for a Marketing Automation Manager to own our nurturing and marketing automation strategy and to build the engine that moves prospective students from inquiry to enrollment. This role sits at the intersection of marketing and admissions: you'll design, build, and continuously optimize the lifecycle programs that improve our Lead-to-Enrollment (L2E) and Lead-to-Start (L2S) conversion rates, directly supporting our admissions teams and our students. This is a builder's role for someone who thinks in systems and proves impact with data. You'll operate in LeadSquared as our CRM and marketing automation platform, and you'll be responsible for building out the broader marketing technology stack around it. You’ll own the integrations, tools, and data flows that make lifecycle marketing scalable. You'll report directly to the VP of Marketing Operations and partner closely across marketing, admissions, and operations to turn lifecycle strategy into automated, measurable programs that perform. If you're energized by owning a platform end to end, architecting the systems around it, running disciplined tests, and being accountable to conversion metrics that matter to the business, this is your role. RESPONSIBILITIES include the following: Own the automation and nurture strategy Design and own the end-to-end lead nurturing strategy across the prospective-student lifecycle from inquiry through enrollment and start. Build, launch, and manage automated programs: multi-step nurture journeys, triggered campaigns, lead scoring, segmentation, and lifecycle communications across email and other channels. Map the funnel stages and identify where automation can accelerate progression, reduce leakage, and support admissions at the right moments. Build the engine to move L2E and L2S Take direct ownership of improving Lead-to-Enrollment and Lead-to-Start conversion through automation, nurture, and lifecycle optimization. Build the infrastructure: workflows, triggers, scoring models, and data flows that make lifecycle marketing scalable and repeatable across brands and campuses. Partner with admissions to ensure automation supports (never competes with) human outreach, timing hand-offs and touchpoints to maximize conversion. Optimize through testing and measurement Bring a rigorous test-and-learn discipline: run A/B and incrementality tests, analyze results, and iterate toward measurable lift. Own reporting on automation and nurture performance, funnel metrics, conversion rates, and program impact, and translate findings into action. Continuously refine segmentation, timing, content, and triggers based on performance data. Own the platform and build out the tech stack Serve as the marketing owner of LeadSquared as our CRM and marketing automation platform: campaign build, deliverability, list and data hygiene, lead scoring, and automation configuration. Build out and evolve the broader marketing technology stack. Design and maintain clean, reliable data flows between LeadSquared, source systems, and reporting so decisions rest on trustworthy numbers. Ensure compliance with email, privacy, and consent requirements across all automated communications. Education and Experience: 4–7 years in marketing automation, lifecycle, CRM, or demand-generation marketing, with hands-on ownership of automated programs. Hands-on experience with LeadSquared strongly preferred; deep experience administering a comparable combined CRM/automation platform (e.g., HubSpot, Salesforce/Marketing Cloud, Marketo, Zoho) with the ability to master LeadSquared quickly is welcome — building journeys, scoring, and segmentation, not just executing sends. Experience building out or administering a marketing technology stack: evaluating tools, standing up integrations, and connecting systems so data and workflows move cleanly between platforms. A demonstrated track record of improving funnel conversion metrics (lead-to-conversion, lead-to-close, or equivalent) through nurture and automation. Strong analytical skills: comfort with funnel analysis, A/B testing, and translating data into program decisions. Working knowledge of how CRM, automation, integrations, and reporting fit together as a system. Understanding of email deliverability, data hygiene, and privacy/consent best practices. A systems mindset. You see the lifecycle as an engine to be built and tuned, and you sweat the details that make it run. Nice to have: Experience in education, admissions, or another high-consideration, multi-touch enrollment or sales funnel. Higher education compliance knowledge, including SMS and email deliverability and TCPA compliance. Familiarity with lead scoring model design and predictive/AI-enabled lifecycle tactics. Experience supporting a sales or admissions team with marketing-sourced, nurtured leads. SQL or comparable data fluency for deeper funnel analysis. Experience with integration tooling, APIs, webhooks, or middleware (e.g., Zapier, Make, native connectors) to connect stack components. Physical Environment: Most work is performed in a temperature-controlled office environment Incumbent may sit for long periods of time at a desk or computer terminal Incumbent may use calculators, keyboards, telephones and other office equipment Stooping, bending twisting, and reaching may be required Some work may be completed in classroom or shop environment Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.