Marketing Automation Specialist

Job Description This is a remote position. Hours: 10 hrs/week (initial) Seniority: Senior. This role owns the marketing function day to day and briefs the other two roles. Purpose Own the build and running of all marketing automation for Local Hosting UK and for client accounts. Take a one-line instruction and return a finished, working campaign — not a list of questions. Responsibilities Build and maintain CRM structure, pipelines, lifecycle stages and contact hygiene. Design and build email sequences: onboarding, renewal, abandoned signup, win-back, upsell. Build landing pages and signup funnels, and connect them to forms, tags and pipelines. Set up and maintain integrations between the marketing platform and WordPress, Stripe, Calendly and Slack. Build the same for client accounts under our agency account, working from a written brief. Report monthly on list health, open/click/conversion rates, and pipeline movement. Write and maintain short SOPs for every automation built, so it can be handed over. Essential tools and experience 3+ years in marketing automation, agency or multi-client environment preferred. Advanced hands-on build experience in at least one of: ActiveCampaign, GoHighLevel, HubSpot Marketing Hub, Klaviyo, Ontraport, Keap. Email deliverability fundamentals: SPF, DKIM, DMARC, domain warming, list hygiene, bounce and complaint handling. Zapier or Make.com — able to build multi-step scenarios with conditional logic, not just single-trigger zaps. WordPress — form plugins, tracking scripts, page publishing. Google Analytics 4 and Google Tag Manager — event and conversion tracking setup. Working understanding of GDPR/PECR as it applies to email marketing consent. Desirable Salesforce, Zoho or Pipedrive administration. SMS marketing (Twilio or equivalent). Experience in hosting, SaaS, IT services or B2B subscription businesses. Meta and Google Ads campaign management. What good looks like in the first 90 days Our own CRM rebuilt with clean pipelines and no duplicate or orphaned contacts. A working customer onboarding sequence live and measured. At least two client accounts built and handed over with SOPs. Nothing coming back for rework more than once. Screening request Ask the candidate to describe, in writing, an automation they built end to end: the business problem, the trigger, the branches, the integrations, and the measured result. Please send us their written answer or video recording unedited. General Requirements (Applicable to All Roles) • Work during UK business hours. • Attend mandatory daily stand-up meetings (approximately 20–30 minutes via Slack). - NON NEGOTIABLE • Camera must remain ON during all meetings with colleagues, clients, and management. - NON NEGOTIABLE • Maintain a stable, high-speed internet connection. • Present a professional appearance during video meetings. • Avoid AI-generated work; prioritize authentic, human-created content and communication. • Collaborate effectively with other virtual assistants and team members