Marketing Automation Specialist (m/f/d)

About the Role Join our Marketing Operations team to help manage and optimize our marketing technology ecosystem. You will support database health, audience segmentation, system integrations, campaign execution, reporting, and analytics. This role is ideal for someone early in their marketing operations career who enjoys working with systems, data, and process improvement. Key Responsibilities Data & Segmentation Maintain data quality through deduplication, normalization, and ongoing hygiene. Build and manage audience segments and lead management processes. Support lead scoring, routing, and lifecycle administration. Systems & Integrations Monitor marketing systems and integration health. Maintain data flows between Marketo, Salesforce, Demandbase, and related platforms. Identify and resolve sync issues and data discrepancies. Reporting & Analytics Build dashboards and reports for funnel, pipeline, engagement, and data quality metrics. Provide regular performance insights and analysis. Support attribution and marketing impact reporting. Collaboration & Campaigns Document processes and support user enablement. Partner with Marketing, Sales, and RevOps stakeholders. Build, test, and deploy campaigns, forms, and nurture programs. Qualifications Understanding of marketing operations, automation, and data management. Experience with a marketing automation platform (Marketo, HubSpot, Pardot, Eloqua, or similar). Knowledge of CRM integrations and data synchronization. Strong analytical, reporting, and problem-solving skills. Excellent attention to detail and communication skills in English. Curious, adaptable mindset with a desire to learn new technologies. Preferred Marketo experience. Exposure to ABM or intent-data platforms such as Demandbase or 6sense. Knowledge of lead scoring, lifecycle management, and basic HTML/CSS. What We Offer Fully remote work within Poland. (You must be based in Poland to apply) Exposure to a modern B2B marketing technology stack. Training, mentorship, and career growth opportunities. Collaborative culture that values curiosity and problem-solving.