Marketing Campaign Analyst

Who we are We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 7 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing. Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go! Your mission As a Marketing Campaign Analyst at Bitpanda, you will be the driving force behind the success of our marketing initiatives. Your mission is to bridge the gap between creative execution and data-driven strategy, ensuring that every campaign—from initial planning to final post-mortem—is executed with precision and aligned with our core business objectives. You’ll be at the heart of cross-functional collaboration, partnering with our Marketing, CRM, and Data teams to define the metrics that matter, optimize campaign performance, and uncover new growth opportunities. By combining your analytical rigor with a passion for marketing, you will transform complex data into clear, actionable insights that empower our team to make better decisions and deliver exceptional customer experiences. What you’ll do Campaign Measurement: Manage end-to-end performance tracking across all marketing channels, including brand, CRM, influencer, and product marketing initiatives. 1 Operational Support: Coordinate user incentive campaigns, including managing eligibility validation, payout preparation, and reward distribution. 1 Reporting & Insights: Design and maintain dashboards and reporting frameworks, translating marketing data into actionable recommendations to optimize campaign performance. 1 Strategic Collaboration: Work closely with cross-functional partners—including Marketing Managers, CRM, and Data teams—to define KPIs and measure overall business impact. 1 Growth & Experimentation: Analyze customer journeys and attribution to identify growth opportunities while leading A/B testing, incrementality analysis, and continuous process improvement. Who you are Professional Experience: You bring 3–4 years of hands-on experience in marketing analytics, business intelligence, or a related analytical function. Adaptability & Insight: You thrive in fast-paced, cross-functional environments, with a proven ability to translate complex data into clear, actionable marketing insights. Campaign Expertise: You possess a strong background in analyzing multi-channel campaign performance and driving optimization through data-backed recommendations. Communication Skills: You demonstrate exceptional stakeholder management skills and are adept at presenting data-driven insights effectively to marketing and business leadership. Analytical Rigor: You are highly detail-oriented and analytical, with deep proficiency in leveraging dashboards, KPIs, and customer data to support growth strategies. What’s in it for you Flexibility to work where you thrive – Enjoy the freedom of our Hybrid working model, combining onsite collaboration and remote work, with an additional 25 days per year to work from a city or country of your choice. Reward for your impact – Receive a competitive total compensation package aligned with Bitpanda’s pay-for-impact policy, including participation in our stock option plan. Support for your mental wellbeing – Access confidential coaching, counselling, and mental health resources whenever you need them through OpenUP. Time to recharge – On top of your standard annual leave, Prioritise your wellbeing with 3 additional days of paid time off to rest, reset, and recharge, available once you’ve been with us for 6 months. Continuous learning and growth – Grow your skills and stay ahead in your career with unlimited access to Udemy’s library of online courses at your own pace. Exclusive perks and rewards – Enjoy discounts, rewards, and perks from partners worldwide across lifestyle, wellness, tech, and travel. Support during life milestones – Take advantage of our additional 8 weeks of gender-neutral new parent leave to welcome and bond with your new addition to the family. Fuel and focus on-site – Pandas in Vienna, Bucharest, Barcelona, and Berlin can enjoy free onsite dining, with freshly prepared lunches and snacks to keep you fueled and focused all day long. Recognition for your contributions – Celebrate milestones and achievements with recognition and rewards for your Tenure at Bitpanda. Show your Bitpanda pride – Access exclusive Bitpanda-branded merchandise and gear to represent. Connect and celebrate with your team – Join unforgettable company events, from our Winter Party in Vienna to gatherings worldwide, fostering fun, connection, and celebration .…and even more location-specific benefits designed to make life at Bitpanda even more rewarding wherever you are. Above all, you will have the opportunity to learn and grow as part of Bitpanda’s incredible journey towards being Europe’s future #1 investment platform. Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills. * These benefits may be adjusted at Bitpanda’s discretion and do not apply to our internships and exceptions to our Hybrid Working policy apply to teams with shift schedules or for folks whose roles require them to be in-office (think: Workplaces team or IT).