Marketing Campaign Manager

Marketing Campaign Manager

Lifecycle + Marketing Automation | Remote

Our client is seeking someone who is a hands-on Marketing Campaign Manager to build, launch, QA, and optimize lifecycle and demand generation campaigns across multiple channels.

This is a true builder/operator role — ideal for someone who enjoys being “fingers on keys,” working in Salesforce Marketing Cloud, and helping a growing marketing team launch smarter campaigns while systems and processes continue to mature.

This is not a strategy-only, project-management-only, or email-only role. The right candidate has personally built complex campaigns/journeys, can explain the technical logic behind them, and is comfortable owning execution in Salesforce Marketing Cloud with imperfect data and limited support.

What you’ll do

Build and execute lifecycle campaigns across awareness, nurture, conversion, onboarding, retention, and win-back

Create automated journeys, segmentation logic, suppressions, personalization, and campaign workflows in Salesforce Marketing Cloud

Partner with Sales, RevOps, IT, Analytics/BI, Brand, Customer Service, and external vendors

Support lead flow, pipeline influence, customer retention, and account-based marketing efforts

QA campaigns carefully before launch, including data checks, audience validation, and personalization testing

Help reduce dependency on IT by owning day-to-day campaign execution and operational discipline

Manage multiple workstreams across channels including email, LinkedIn/ABM, paid media, direct mail, landing pages, and customer communications

What we’re looking for

6+ years of hands-on marketing campaign execution or marketing automation experience

Strong Salesforce Marketing Cloud experience is a must have, especially Journey Builder, Automation Studio, Email Studio, segmentation, and data extensions

Comfort working with imperfect data, manual list processes, basic SQL/reporting, and campaign QA

Experience with lifecycle marketing, B2B lead nurture, pipeline influence, retention, or win-back campaigns

Ability to operate independently without relying on an agency or large support team to execute

Collaborative, low-ego, team-oriented style

Comfortable with ambiguity, change, and building structure while moving quickly

Experience with Google paid ads and analytics.

Nice to have

ABM experience with LinkedIn, Demandbase, 6sense, or similar platforms

Lead scoring, routing, or RevOps partnership experience

Direct mail, SMS, in-app/push, or omni-channel campaign experience

Basic HTML/CSS for email troubleshooting

Location: Remote / flexible within the U.S.

Role type: Individual contributor

Reports to: Marketing Communications / Customer Experience leadership

This is a strong fit for someone who wants to own execution, improve campaign operations, and directly impact lead flow, pipeline, and customer engagement.