Marketing Content Strategist

Job Description Marketing Content Strategist Req Id: 1617 State/Province: Central Singapore Business: Gore Performance Solutions Category: Sales & Marketing Sub-Category: Marketing Work Arrangement: Remote Posting Start Date: 6/24/26 Posting End Date: 7/10/26 About the Role We are looking for a Senior Content Strategist to join our team. In this role, you will lead the planning, creation, and optimization of content across digital channels to drive engagement, thought leadership, and measurable business outcomes. This role owns the translation of integrated marketing campaigns into structured, high-impact content across the customer journey, ensuring alignment with global brand standards while adapting for regional nuances. As both a strategist and practitioner, this individual will develop content frameworks, directly create and optimize content when needed, and lead agency partners to deliver high-quality, on-brand outputs. Working cross-functionally with digital, SEO, and product marketing teams, this role ensures content is discoverable, AI-optimized, and measurable, while acting as a regional authority and player-coach to elevate content excellence across key regions in APAC. Responsibilities Develop and execute global and/or regional digital content strategies that align with marketing campaigns, brand positioning, and business objectives. Own the translation of campaign strategies into scalable content frameworks, defining messaging architecture, content structures, and channel activation across the full customer journey. Act as the regional content authority, ensuring consistency, quality, and effectiveness of all digital content across markets, while adapting for local nuances where needed. Balance strategic leadership with hands-on execution, directly creating, editing, and optimizing high-impact content (web, landing pages, email, social) when required. Create, edit, and optimize content for AI searchability, including structured data, semantic keywords, and natural language patterns. Collaborate with SEO, digital marketing, and product marketing teams to ensure content is discoverable, engaging, and relevant across channels. Conduct content audits and gap analyses to improve discoverability, engagement, and thought leadership. Oversee agency and external partner relationships, including briefing, quality control, feedback, and performance management to ensure high-quality, on-brand deliverables. Measure content performance using analytics tools, in-app engagement, and AI content intelligence platforms; provide actionable insights to improve ROI. Mentor content creators, writers, and regional marketing teams in digital content best practices. Required Qualifications Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a related field 7+ years of content strategy, digital marketing, or content marketing experience, preferably in B2B industrial or technical markets Fluent in written and spoken English, with the ability to translate complex technical concepts into clear, compelling B2B marketing content Strong collaboration skills, with experience working across global teams, digital channels, and regional stakeholders Work samples demonstrating both strategic thinking and hands-on content development are required as part of the application process Proven ability to manage external agencies and vendors Desired Qualifications 3 bullet points max. List any additional qualifications that are preferred, but not required. What We Offer: Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow. We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for “profit-sharing”. Learn more at gore.com/careers/benefits. We believe in the strength of a diverse and inclusive workplace. With diverse perspectives, ideas and experiences, we uncover new possibilities and make a greater impact in the world. We are proud of Associates for building on our rich history of innovation, upholding our values and supporting an inclusive work environment where we treat each other and our external partners with fairness, dignity and respect. Gore is an equal opportunity employer. We welcome all applications irrespective of race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a covered veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations. Our Talent Acquisition Team welcomes your questions at gore.com/careers/contact Information at a Glance Apply now About Gore For over 65 years, Gore has improved lives through discovery, product innovation and rewarding careers for Associates. We push the boundaries of what's possible — not just through our products and technologies but also through individual growth and development. We believe in the strength of a diverse and inclusive workplace. With diverse perspectives, ideas and experiences, we uncover new possibilities and make a greater impact in the world. Our Associates build on a rich history of innovation, upholding Gore’s values and supporting an inclusive work environment where we treat each other and our external partners with fairness, dignity and respect.