Marketing Coordinator

Marketing Coordinator Location: Primarily Remote (Initial Training in Medford, MA and other Branches) Department: Marketing Reports To: Marketing Manager Compensation: 33.65hr.-38.46/hr. About Fire Equipment Inc. (FEI) Fire Equipment Inc. (FEI) is a third-generation, family-owned fire protection company that has been protecting lives and property throughout New England for over 97 years. As the largest privately owned fire protection company in the region, FEI provides comprehensive life safety solutions including fire alarm, sprinkler, suppression, extinguisher, and special hazard systems. At FEI, we believe our employees are our greatest asset. We foster a culture built on teamwork, communication, professional growth, and work-life balance. Our mission is simple: provide exceptional life safety solutions while creating an environment where employees can build long-term, rewarding careers. Position Summary Fire Equipment Inc. is seeking a highly organized and creative Marketing Coordinator to support and execute a wide range of marketing initiatives that drive brand awareness, lead generation, customer engagement, and business growth. This position will work closely with the Marketing Manager to coordinate digital marketing campaigns, social media strategy, email marketing, marketing automation, content development, event planning, sales reporting, and brand management initiatives. The ideal candidate is a self-starter who enjoys managing multiple projects simultaneously, has strong attention to detail, and thrives in a collaborative environment. This role offers significant exposure to both strategic and hands-on marketing activities and is ideal for someone looking to grow their marketing career with an established and growing organization. Key Responsibilities Digital Marketing & Campaign Management Assist in the development, execution, and optimization of digital marketing campaigns. Create, schedule, and manage email marketing campaigns and automated workflows. Monitor campaign performance and provide recommendations to improve engagement and conversion rates. Support lead generation initiatives through digital marketing efforts. Social Media & Content Creation Manage and maintain FEI's social media presence, primarily on LinkedIn and other relevant platforms. Create and schedule engaging content including company updates, employee spotlights, project highlights, customer success stories, and industry-related content. Monitor engagement metrics and provide recommendations to increase audience growth and brand visibility. Assist with content creation for blogs, newsletters, announcements, website updates, and marketing collateral. Reporting & Analytics Generate and maintain marketing and sales performance reports. Analyze campaign data, website metrics, email performance, and social media engagement. Identify trends, opportunities, and actionable insights to improve marketing effectiveness. Support CRM data management and reporting activities. Events & Brand Management Assist in planning and coordinating trade shows, conferences, customer events, webinars, and community outreach initiatives. Manage event logistics including registration, promotional materials, giveaways, booth setup, and post-event follow-up. Maintain marketing inventory including brochures, promotional materials, branded merchandise, and sales collateral. Ensure brand consistency across all marketing channels and communications. Cross-Functional Collaboration Partner with Sales, Operations, Leadership, and Human Resources to support marketing initiatives and company growth objectives. Assist with recruitment marketing efforts and employer branding initiatives. Support special projects and strategic marketing initiatives as assigned. Qualifications Required Bachelor's Degree in Marketing, Communications, Business, or a related field, or equivalent work experience. 2–5 years of marketing experience. Experience supporting digital marketing campaigns and social media platforms. Strong proficiency with Microsoft Office Suite (Excel, Word, PowerPoint, Outlook). Excellent written and verbal communication skills. Strong organizational skills with the ability to manage multiple priorities and deadlines. Self-motivated with the ability to work independently in a remote environment. Strong attention to detail and project management skills. Preferred Experience with Salesforce or similar CRM platforms. Experience with Constant Contact, HubSpot, Mailchimp, or other email marketing platforms. Familiarity with marketing automation workflows and lead nurturing campaigns. Experience with Canva, Adobe Creative Suite, or similar content creation tools. Experience with Google Analytics, Google Ads, or paid search advertising. Experience supporting B2B marketing initiatives. Event planning and trade show coordination experience. What We Offer Competitive salary based on experience Primarily remote work environment Company-sponsored training and professional development Medical, Dental, and Vision Insurance 401(k) with Company Match Life and Disability Insurance Flexible Spending Accounts (FSA) Employee Assistance Program (EAP) Paid Time Off (PTO) Paid Holidays Career Growth Opportunities Collaborative and supportive team environment Work Environment & Travel Primarily remote position after initial onboarding and training. Initial training will take place at FEI's Medford, Massachusetts office. Occasional travel throughout New England for meetings, trade shows, company events, and marketing initiatives. Primarily computer-based work environment with frequent use of phone, email, and virtual meeting platforms. Why Join FEI? At Fire Equipment Inc., you'll have the opportunity to make a meaningful impact while helping grow a company dedicated to protecting lives and property. You'll work alongside experienced professionals in a stable, growing organization that values innovation, teamwork, and employee development. If you're looking for an opportunity to expand your marketing career while contributing to a mission-driven organization, we encourage you to apply. Fire Equipment Inc. is an Equal Opportunity Employer and is committed to creating a diverse and inclusive workplace.