Marketing Coordinator

About PayJoy PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth. This role Marketing Coordinator will be responsible for designing, executing, and continuously optimizing campaigns that deepen customer relationships and drive measurable business outcomes across PayJoy's markets. This role sits at the intersection of data, strategy, and creativity, translating customer insights into targeted, multi-channel communications that move people from activation to long-term retention. By combining analytical rigor with design sensibility, this role will produce campaigns that are both performance-driven and on-brand, generating clear, stakeholder-ready reports that connect campaign activity to revenue impact. Key responsibilities Build, launch, and optimize multi-channel CRM campaigns across email, SMS, and push notifications. Manage end-to-end journeys from audience segmentation and setup to deployment and post-send analysis. Analyze campaign performance metrics (open rates, click rates, conversions, revenue attribution) and surface actionable recommendations. Create clear, stakeholder-ready reports that communicate results and inform future campaign strategy. Design campaign assets using Canva, Figma, or equivalent tools working within PayJoy brand guidelines. Run A/B and multivariate tests on messaging, creative, timing, and segmentation to continuously improve performance. Qualifications 3–5 years of hands-on experience in CRM, lifecycle, retention, or email marketing. Proficiency with at least one marketing automation platform (e.g., Braze, Klaviyo, HubSpot, Salesforce Marketing Cloud, or similar). Strong analytical skills, comfortable reading dashboards, interpreting metrics, and drawing clear conclusions from data. Experience building reports and presenting campaign results to crossfunctional stakeholders. Moderate design skills: able to create and adapt campaign templates and assets independently (Canva, Figma, Adobe, or similar). Excellent written communication in English; Spanish and/or Portuguese a strong plus given our markets. Ability to manage multiple campaigns simultaneously in a fast-paced, highgrowth environment. Detail-oriented with a strong sense of ownership and follow-through. Benefits 100% Company-funded Health and dental and vision discount plan for employees and immediate family members. Life insurance. Phone finance, Headphone, home office equipment and wellness perks. 30 days of Christmas bonus. 20 days paid Vacation. 50% Vacation premium. 13% Saving funds. $2,000 MXN monthly grocery coupons. $2,000 USD annual Co-working Travel perk. $2,000 USD annual Professional Development perk. PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. PayJoy Principles Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening