Founded in 1998, KCE Logistics is a leading provider of international logistics, freight forwarding, and warehousing solutions. Recognized as one of the USA’s fastest-growing companies in Inc-5000 magazine in 2023, we are driven by innovation, efficiency, and customer obsession. Our 65,000 sqft facility, cutting-edge technology and data-driven solutions allow us to deliver customized logistics services across air, ocean, and ground freight. Our strategic global network ensures optimal logistics modalities for businesses across North and South America, Europe, Asia, and in the U.S.
At KCE, we pride ourselves on fostering a dynamic and supportive teamwork environment. With over 25 years of industry expertise and a growing team of 70 professionals, we offer exciting career opportunities for individuals who thrive on innovation, teamwork, and growth.
The Opportunity
The Full Stack Marketing Coordinator owns the hands-on execution of KCE Logistics' marketing across content, digital, design, campaigns, and sales enablement. This is a build-it-yourself role: the Coordinator writes the copy, designs the asset, updates the page, sends the campaign, and reports the result. Working closely with Sales, Pricing and Operations, the role translates complex freight forwarding, customs, warehousing and distribution services into clear commercial messaging that generates qualified pipeline and equips the sales team to win and retain accounts. Success is measured by marketing-sourced pipeline contribution, the quality and consistency of brand output and the speed at which commercial teams are supplied with what they need to sell.
Scope of Services
- Write and produce marketing content across the full funnel: website copy, service pages, blog and thought-leadership articles, case studies, customer testimonials, newsletters and social posts.
- Design and produce visual assets in-house, including one-pagers, capability decks, service sheets, infographics, banners, trade show graphics, and short-form video.
- Own and enforce brand consistency across every internal and external touchpoint, maintaining brand guidelines, templates and the shared asset library.
- Translate technical logistics topics (air and ocean freight, customs, bonded warehousing, distribution, compliance) into clear, credible messaging for a commercial audience.
- Interview internal subject-matter experts in Operations, Pricing, and Compliance to source accurate, differentiated content.
- Own day-to-day management of the KCE website: publish and update pages, landing pages and forms and keep service, facility, and certification information current.
- Execute SEO, including keyword research, metadata, internal linking, page speed, and content optimization for logistics and trade-lane search terms.
- Manage and grow KCE's LinkedIn presence and other relevant channels, including content calendar, posting cadence, community engagement and employee advocacy.
- Build and send email campaigns and newsletters, including list segmentation, template design, testing and deliverability management.
- Maintain and improve the marketing technology stack (CRM, marketing automation, analytics, scheduling and design tools).
- Plan and execute integrated campaigns targeting priority verticals, trade lanes and service lines, from concept through creative, launch, and follow-up.
- Build and manage lead capture, lead scoring, routing and nurture workflows in coordination with Sales.
- Execute paid media campaigns where applicable (LinkedIn Ads, Google Ads, industry publications), managing budget, targeting, creative and optimization.
- Support account-based marketing efforts for strategic prospects, including targeted content and outreach sequences.
- Maintain marketing database hygiene, segmentation and compliance with applicable data protection and anti-spam requirements.
- Produce and maintain the commercial toolkit: capability presentations, service overviews, pricing collateral templates, proposal and quotation formats, and competitive positioning materials.
- Support responses to RFPs, RFIs, tenders, and customer questionnaires, including company profiles, certifications, and standardized narrative content.
- Develop customer-facing materials for onboarding, quarterly business reviews, and account expansion.
- Partner with the Sales Director to ensure marketing output reflects real buyer objections, deal dynamics, and win/loss themes.
- Maintain an organized, accessible repository so commercial teams can self-serve current, on-brand materials.
- Coordinate KCE's participation in trade shows, industry conferences, agent network meetings, and customer events.
- Manage booth graphics, giveaways, collateral, pre-event outreach, and post-event lead follow-up.
- Support award submissions, industry rankings, directory listings, and press or partner announcements.
- Coordinate with agents, partners, and associations on co-marketing opportunities.
- Track and report on channel and campaign performance, including traffic, engagement, conversion, lead volume and quality, and marketing-sourced pipeline.
- Build and maintain dashboards that connect marketing activity to commercial outcomes, and present findings with clear recommendations.
- Run structured testing on messaging, creative, subject lines, and landing pages, and apply what is learned.
- Manage marketing vendors, freelancers, and subscriptions, and track spend against budget.
Basic Qualifications:
- 3+ years of hands-on B2B marketing experience, preferably in logistics, freight forwarding, supply chain, or another technical services industry.
- Demonstrated full stack capability: able to independently write copy, design assets, build and update web pages, and execute email and social campaigns without external agency support.
- Working proficiency with a CRM and/or marketing automation platform (HubSpot, Salesforce, Zoho, RD Station, or equivalent).
- Proficiency with design tools (Adobe Creative Suite, Canva, Figma, or equivalent) and comfort producing basic video and motion content.
- Practical knowledge of a CMS (WordPress or similar), on-page SEO, and web analytics.
- Strong written and verbal communication in English and Portuguese; able to write commercially persuasive copy in English.
- Proven ability to work autonomously in a remote setting across time zones, managing multiple deadlines with minimal supervision.
- Comfortable learning technical subject matter and interviewing internal experts to produce accurate content.
Preferred Qualifications:
- Familiarity with freight forwarding and 3PL service lines, including air and ocean freight, ground transportation, warehousing, distribution, and customs-adjacent processes.
- Experience supporting RFP, RFI, and tender responses in a B2B services environment.
- Paid media experience with LinkedIn Ads and Google Ads, including budget management and performance optimization.
- Working Spanish for LATAM-facing content and campaigns.
- Basic HTML and CSS for email and landing page troubleshooting.
- Experience with trade show and event marketing, including booth materials and lead capture.
- Familiarity with GA4, Looker Studio, LinkedIn Analytics, or comparable reporting tools.
- Experience producing case studies and customer testimonials in a B2B setting.
If you are a hands-on marketing professional who can turn complex ideas into clear, compelling content and execute from strategy through delivery, we would love to connect. At KCE Logistics, we are looking for someone who can write the copy, design the assets, manage digital campaigns, strengthen our brand presence, and equip our commercial teams with the tools they need to grow.
This opportunity is ideal for someone who thrives in a fast-paced, international environment and is ready to take ownership of marketing that directly supports pipeline, customer engagement, and business growth.