Marketing Copywriter

Job Purpose This individual must be a creative and detail-oriented writer who crafts engaging and persuasive content that resonates with the target audience. They will primarily focus on writing and editing content assets across several mediums, ensuring clarity and accuracy while addressing structure, punctuation, grammar, and syntax. Strong communication and interpersonal skills are essential for collaborating with stakeholders to resolve recurring issues and refine drafts. In addition to writing, this role involves proofreading content to guarantee it’s polished, error-free and well-structured across all marketing deliverables. This role requires a sharp eye for detail, a passion for writing, and the ability to thrive under pressure. Primary Job Responsibilities Copywriting — 80% · Develops accurate, effective, and legally compliant marketing copy in support of the objectives of the organization and its lines of business, including B2B and B2C product marketing, customer communications, event marketing, and business development content under the direction of the Manager, Global Content Development. · Writes and edits copy for print and digital channels including, but not limited to web, social, and email based on approved marketing messages using content marketing best practices. · Expert in Assurant’s brand voice. Builds compelling product, topic, and campaign positioning that measurably improves engagement with target audiences and supports the brand. Proofreading — 10% · Supports the development of accurate, effective, and legally compliant marketing content that aligns to the objectives of the organization and its clients. · Ensures content is as clearly presented, syntactically and grammatically correct and polished, and that the appropriate tone, voice, and style are maintained throughout. · Works with partners throughout the life of a project to incorporate changes, input proofing comments, and ensure content is up-to-date and accurate. · Proofreads and fact checks marketing materials for spelling, grammar, punctuation, typographical errors, AP Style, and adherence to compliance guidelines. Subject Matter Expert — 10% · Works with line of business marketers to understand line of business objectives, marketing key messages, and product specifics. · Works with line of business marketers and content team to develop content. · Resolves questions and problems relating to content, grammar, punctuation, branding, style, tone, and voice. · Demonstrates up-to-date knowledge of the products and their marketing contexts. Required Experience, Skills, and Knowledge Required skills: 4-year degree in a related subject, such as English, publishing, advertising, communications, or journalism Minimum 2-3 years copywriting and content marketing experience for an agency or an in-house corporate team Knowledge of various forms of content development including print, web, social, email, and email. Strong focus on digital content. Excellent written English, including good spelling and grammar Meticulous approach to work and an eye for detail Excellent proofreading skills Expert knowledge of AP Style Ability to maintain high-quality work while meeting tight deadlines An inquisitive mind Good concentration to focus on content that may be lengthy or highly technical Sound judgement in applying client (internal and/or external) style guide A tactful approach when dealing with writers and other stakeholders Ability to retain the writer’s voice after editing Proficiency in Microsoft Office suite, Adobe Acrobat Pro DC, and Generative AI tools (Claude, Gemini, ChatGPT, Copilot) Demonstrates up-to-date knowledge of the products and their marketing contexts. Essential functions and responsibilities: Ensure content that is developed is well-written, logically structured, and in the right style for the intended audience Correct grammar and spelling Ensure content is written in accordance with AP Style, which dictates writing standards, such as tense, voice, or the spelling of certain words Ensure brand tone, voice, and style are maintained Double check that names, places, and organizations are spelled properly and that facts, dates, and statistics are accurate Proofread and fact check marketing materials for spelling, grammar, punctuation, typographical errors, AP Style, and adherence to compliance guidelines Resolve questions and problems relating to copy, grammar, punctuation, branding, style, tone, and voice Possess knowledge of company products and services Work closely with writer, suggesting changes to enhance content readability, conciseness, and style Raise queries with senior writers and refer more difficult items to higher levels within the reporting structure Work directly with internal clients to ensure marketing objectives are clearly defined and creative strategies are effectively implemented Partner with clients throughout the life of the project to incorporate changes, input proof comments, and ensure copy is up-to-date and accurate Negotiate deadlines with clients Support the development of accurate, effective, and legally compliant marketing copy that aligns itself to the objectives of the organization and its clients Possess excellent project management, time management, and communications skills in a deadline-driven environment At Assurant, we celebrate the differences that make us who we are. By assembling extraordinary teams from a variety of races, religions, sexual orientations, gender identities, ages, experiences, and abilities, we’re able to better reflect the global communities where we live and work. By working to remove barriers, we ensure equity for everyone. The pursuit of inclusion rests with each of us. Because it’s only by listening to and representing the unique voices of every individual that we can innovate for all. For further information about Assurant, please visit our website: https://www.assurant.com/ For information regarding the collection, use, and protection of your personal information, please review our Privacy Notice available at Assurant Careers Privacy Notice .