Marketing Data Scientist, Measurement & Experimentation

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed. Join us to transform the way the world works. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role is based in either New York, San Francisco, Mountain View, Sunnyvale or Chicago. The Measurement Strategy & Testing team is seeking a Marketing Data Scientist to join its Incrementality Testing function. The team helps LinkedIn measure the incremental impact of marketing investments and evaluate measurement approaches. In this role, you will lead complex measurement initiatives from the initial business question through experiment design, execution, analysis, and final recommendation. You will partner closely with Product Marketing, Finance, Data Science, Media Activation, and business leaders to define the right hypotheses and KPIs, select rigorous and feasible measurement approaches, and translate findings into investment and optimization decisions. You will also help strengthen the team’s measurement standards, tools, documentation, and automation so that high-quality testing can scale across business lines, marketing channels, and geographic markets. Responsibilities Lead incrementality studies end to end, from defining the business question and assessing feasibility through test design, execution, analysis, and final recommendation Serve as a testing and measurement subject matter expert, advising Product Marketing, Finance, Data Science, and activation partners on hypotheses, KPI selection, sample requirements, test design, and interpretation Design and analyze experiments using methods such as randomized A/B tests, geo experiments, matched-market studies, synthetic controls, and Difference-in-differences Geo-Based Measurement: Develop and analyze geo-experiments to measure marketing incrementality and validate MMM outputs Communicate complex analytical concepts clearly and concisely to both technical and non-technical audiences, including senior business stakeholders Prioritize, project-manage, and drive multiple analytics and testing workstreams forward under tight timelines, while proactively communicating progress, risks, tradeoffs, and decisions needed Manage a portfolio of measurement projects independently, ensuring strong stakeholder alignment, clear documentation, and high-quality execution from intake through final recommendation Develop and improve scalable processes, data standards, dashboards, automation tools, and analytical techniques that increase marketing effectiveness, measurement quality, and team efficiency Stay current on the digital advertising and measurement ecosystem and creatively apply measurement solutions in ways that improve advertiser, member, and business outcomes Basic Qualifications Bachelor’s degree in statistics, economics, applied mathematics, business analytics etc. 5+ years of relevant industry or academic experience in data science, marketing science, experimentation, causal inference, econometrics, or a related analytical field Working knowledge of causal inference methods, including geo-experimentation and observational approaches Experience designing and analyzing experiments, such as A/B tests, geo experiments, or matched-market studies Experience in SQL Background in at least one programming language (e.g., R, Python, Scala) Experience in applied statistics and statistical modeling in at least one statistical software package Ability to communicate complex concepts clearly to stakeholders at varying technical levels Preferred Qualifications MS or PhD in a quantitative discipline: statistics, operations research, computer science, informatics, engineering, applied mathematics, economics, etc. Hands-on experience with geo-based experimentation, synthetic-control methods, difference-in-differences, Bayesian structural time-series models, or other approaches used to measure marketing incrementality Experience with Marketing Mix Modeling, modeled attribution, conversion lift, brand lift, ROI analysis, or the validation and calibration of marketing measurement models Experience with manipulating massive-scale structured and unstructured data Familiarity with Bayesian modeling and its applications in marketing Familiarity with AI-assisted coding and analytical tools used to accelerate prototyping, analysis, documentation, or workflow automation Passion for marketing and consumer science, with a desire to stay informed about the latest advances in the field Suggested Skills SQL Python Statistical Analysis Data Storytelling Data Interpretation LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $117,000 to $193,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits . Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful. If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation. Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to: Documents in alternate formats or read aloud to you Having interviews in an accessible location Being accompanied by a service dog Having a sign language interpreter present for the interview A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response. LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information. San Francisco Fair Chance Ordinance ​ Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records. Pay Transparency Policy Statement ​ As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency . Global Data Privacy Notice for Job Candidates ​ Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal . Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful. If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation. Fill out an Accommodation request here: https://app.smartsheet.com/b/form/b660a0327d044969abfd7a4e73d15c36 Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to: Documents in alternate formats or read aloud to you Having interviews in an accessible location Being accompanied by a service dog Having a sign language interpreter present for the interview A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response. LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information. San Francisco Fair Chance Ordinance ​ Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records. Pay Transparency Policy Statement ​ As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency. Global Data Privacy Notice and Compliance Posters for Job Candidates Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal. Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful. If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation. Fill out an Accommodation request here: https://app.smartsheet.com/b/form/b660a0327d044969abfd7a4e73d15c36 Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to: Documents in alternate formats or read aloud to you Having interviews in an accessible location Being accompanied by a service dog Having a sign language interpreter present for the interview A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response. LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information. San Francisco Fair Chance Ordinance ​ Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records. Pay Transparency Policy Statement ​ As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency. Global Data Privacy Notice and Compliance Posters for Job Candidates Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal.