Marketing & Growth Lead (South Africa)

Location: Remote (South Africa)

Salary: R25,000 – R45,000 per month

Type: Full‑time

Reports to: Founder (Adrian)

ATK Pro is a fast‑growing operational SaaS platform used across quarry, mining, logistics, and heavy‑industry operations. We digitise maintenance, inspections, compliance, and service workflows — helping multi‑site operations run safer, faster, and more efficiently.

We’re now ready to scale our outbound engine, sharpen our brand, and elevate our marketing. That’s where you come in.

We’re hiring a Marketing & Growth Lead to build ATK’s entire marketing and sales engine from the ground up. You’ll work directly with the founder and collaborate closely with our designer/developer (Morne) to create a world‑class brand presence, overhaul our website, and run targeted outbound campaigns that generate qualified meetings.

This is a high‑ownership role for someone who wants to shape strategy, execute fast, and be part of a product‑driven tech company.

• Brand Positioning
• Develop ATK’s value proposition, ICP definition, messaging hierarchy, and competitive narrative.
• Website Overhaul
• Work with Morne to rebuild the website: structure, copy, visuals, landing pages, and credibility signals.
• Outbound Engine
• Create multi‑step outbound sequences (email + LinkedIn), test messaging, and optimise reply rates.
• Content & Social Proof
• Produce case studies, client stories, founder‑led content, and industry‑specific insights.
• Lead Acquisition
• Build targeted lead lists, run campaigns, and explore new acquisition channels.
• Campaign Execution
• Launch vertical‑specific campaigns for mining, logistics, engineering, and manufacturing.
• Analytics & Reporting
• Track funnel performance, outbound metrics, and campaign ROI.
• Sales Enablement
• Create pitch decks, one‑pagers, and materials that support founder‑led sales.

This role is about creating:

• A predictable outbound meeting engine
• A sharp, credible brand
• A high‑converting website
• A consistent content strategy
• A scalable lead acquisition system
• A data‑driven marketing function

You’re not joining to “do marketing tasks”. You’re joining to build the machine.

• 4–10 years in B2B marketing, growth, or SaaS marketing
• Strong copywriting ability (non‑negotiable)
• Experience with outbound tools (HubSpot, Apollo, Lemlist, etc.)
• Comfortable working with designers/developers
• Ability to translate technical product features into simple value
• Strong analytical mindset
• Experience in industrial, technical, or SaaS environments is a plus
• Self‑driven, proactive, and comfortable owning strategy + execution

• Fast executor
• Strategic thinker
• Comfortable with ambiguity
• Founder‑friendly
• Not precious — iterates quickly
• Curious, resourceful, and commercially minded
• Wants ownership, not micromanagement

• Outbound reply rate: 8–12%
• Qualified meetings: 6–10 per month
• Website conversion uplift: +30–50%
• Content cadence: 2–4 quality pieces per week
• Lead list growth: +200–500 ICP leads per month
• Campaign ROI: measurable pipeline per vertical
  

• Direct access to the founder
• Full ownership of the marketing function
• A product that already works and has real traction
• Fast‑moving environment with zero bureaucracy
• Opportunity to build something meaningful from scratch
• Clear KPIs, autonomy, and trust
• Competitive salary for SA + future growth potential
  

Send your CV, portfolio, and a short note explaining why you’re the right fit to:

[email protected]

(Or apply directly via LinkedIn/Indeed once posted.)