Marketing Lead

Why Piedmont Global Piedmont Global is a Strategic Globalization Organization (SGO). We help enterprises and government agencies operate across 300+ languages, cultures, and markets through eight integrated solutions: language operations, accessibility, staffing, data services, BPO/KPO, consulting, content, and open-source intelligence. Founded in 2013 by a second-gen Somali American, Piedmont Global has earned Inc. 5000 recognition three years running and holds ISO certifications across information security, quality management, translation services, and medical device standards - and we're trusted by the U.S. Department of Justice, Kaiser Permanente, and Dominion Energy, among 350+ clients across government, healthcare, education, energy, and financial services. The Role We're looking for a writer who thinks like a builder. Someone who helps run a 45-minute webinar and walks out with the article, four LinkedIn posts, the newsletter feature, and a sales one-pager already 80% drafted in their head. Someone with strong opinions about good content (and even stronger ones about the noise that passes for it). Someone who's been quietly using Claude to do the work of three people and is ready to maximize AI's capabilities in a place already invested in the approach. You'll own the full growth content engine: strategy, voice, systems, distribution, measurement. You report directly to the VP, Marketing & RevOps. This isn't a "write a blog post and call it a day" role. Think equal parts content strategist and systems builder, with a healthy bias toward shipping. The content you engineer will land in front of CEOs, CFOs, HR leaders, compliance officers, and other C-suite executives making complex decisions in heavily regulated industries. You'll work alongside sales, solution leads, and SMEs across all eight of our solution pillars - so the topics range wide and the audiences are sharp. With three proprietary SaaS products going to market this year, marketing can't afford to be the bottleneck. You're here to make sure it isn't. The Work 1. Editorial Calendar & Content Repurposing You own the editorial calendar across every content channel: articles, newsletters, webinars, LinkedIn Lives, and other marketing events. That means you're the person who knows what's publishing when, why it matters to our audience, and how each piece connects to the bigger picture. You're also the person who makes sure one strong idea doesn't live and die as a single blog post. A webinar becomes a series of LinkedIn posts. A client success story becomes a blog post, a newsletter feature, and a sales one-pager. You build the plan and the repurposing engine that makes our content work harder than the team that produces it. • Own and manage the cross-channel editorial calendar in ClickUp, coordinating publishing schedules across blog, newsletter, webinars, LinkedIn, and events. • Plan content themes quarterly, tied to PG's solution pillars, industry verticals, product launches, and policy moments. • Build repeatable repurposing workflows so every major content asset gets broken down into derivative pieces across channels. • Coordinate with sales, solution leads, and SMEs to align content timing with pipeline priorities and campaign cycles. • Track what's working. Kill what isn't. Use performance data to actively reshape the calendar. 2. Full Cycle Newsletter Production Our newsletter is a direct line to prospects, clients, and partners. You own the whole thing: the editorial voice, the content mix, the build, the send, and the post-send analysis. Every edition should give the reader a reason to open the next one. • Own the newsletter strategy, production schedule, and distribution via HubSpot and LinkedIn. • Curate a mix of original content, repurposed assets, and industry commentary with the help of in-house SMEs. • Monitor engagement metrics and use them to shape future editions: what gets opened, what gets clicked, what falls flat. 3. Full Cycle Webinar Production We run webinars with subject matter experts, policy leaders, and industry voices. You own the full program: the content strategy, the logistics, and the attendee experience. How do we make this worth 45 minutes of a busy executive's day? How do we turn a live session into a month's worth of content? You're asking those questions before, during, and after every event. • Plan and produce webinars from concept through post-event content repurposing. • Coordinate with speakers, partners, and internal teams on prep, promotion, and production. • Manage day-of production and ensure a smooth experience for attendees and presenters. • Turn recordings into clips, blog posts, newsletter content, and social assets. 4. Executive Thought Leadership & Earned Media Our executives have deep expertise and strong points of view, but they're running a business, not chasing down podcast invites or drafting LinkedIn posts. You'll work directly with PG's leadership team to develop and maintain their public voice across LinkedIn, podcasts, industry publications, research features, and press releases. That means sitting down with them (or async, whatever works), pulling out their real opinions on industry trends, policy shifts, and client challenges, and turning those conversations into a steady cadence of content - on owned channels and earned ones. · Partner with executives to develop their LinkedIn content strategies and posting cadence. · Source and pitch external opportunities - podcast interviews, contributed articles in industry publications, pull quotes in research studies - to build backlinks, expand reach, and create content we can repurpose. · Conduct regular interviews and briefings, then draft posts, articles, and commentary that read like the executive wrote them, because the voice has to be theirs. · Own the press release pipeline: announcements, launches, certifications, awards, partnerships. · Monitor engagement and refine the approach based on what resonates with their networks. · Build a lightweight, sustainable process so this doesn't become a bottleneck for anyone involved. 5. Content Engineering & Distribution You build the systems that make content production reliable and repeatable. You're using AI tools to accelerate output without sacrificing quality. You're measuring performance across channels and using that data to make real editorial decisions. • Build and maintain content production workflows using tools like HubSpot, ClickUp, and Claude. • Design repeatable systems for turning long-form content into multi-channel assets. • Measure content performance across channels and use data to drive editorial decisions. • Identify and implement AI-assisted workflows that improve speed and consistency. • Document processes so the content engine doesn't depend on any single person's memory. About You • 3-5 years of experience in content marketing, ideally in B2B or SaaS. You've worked with complex products or services and know how to make technical depth readable and relatable. • Ownership of at least one content channel from scratch (a newsletter, blog, webinar program, or similar) and strong opinions about what separates good B2B content from forgettable noise. • A systems mindset. When you see a recorded conversation, you see a blog post, a newsletter feature, a set of social clips, and a sales enablement asset waiting to be built. • Specific examples of how you're using AI in your work today. We use Claude, Clay, and other tools daily. • The ability to write for executives, decision-makers, and the buying committee. You know the difference between content that sounds smart and content that actually moves a buying decision forward. • Organized and detail-oriented. Multiple projects in flight at once doesn't rattle you. It's just Tuesday. • Creativity and rigor in equal measure. You care about the idea and the execution. • Clear, direct communication and comfort working independently in a remote environment. • Strong understanding of SEO, AEO, and content optimization best practices. • Proficiency in content management systems (CMS) and marketing automation platforms (e.g., HubSpot). • Familiarity with project management tools (e.g., ClickUp), design tools (e.g., Canva, Adobe Suite), analytics platforms (e.g., Google Analytics), and AI-powered marketing tools and workflows. Bonuses: experience with HubSpot CMS, basic video/audio editing, or have worked in the language services, localization, or globalization space. A Note on Hiring for This Role This job description covers a lot, and we know no one has experience with everything listed here. That's not what we're after. We're looking for someone genuinely curious about how content influences business outcomes. Someone who has proven they can manage a channel, identify effective strategies, and grow from there. The specific tools and industries can be learned. What's harder to teach is asking, “who is this for and why should they care?” before creating content. We also recognize how AI is changing content roles, and we're actively building around it. We encourage AI use across our workflows and clear the barriers that slow it down. The best candidates will see AI as a tool to enhance quality and efficiency, while still applying their own critical thinking. If you're experimenting with AI and have insights on its strengths and limitations, we'd love to hear from you. This is a remote role with a mighty team that values clear communication, ownership, and the kind of resourcefulness that comes from building something that didn't exist before .