Marketing Manager

Company Description Insight Genesis – IGAi is an AI-driven platform that predicts human behavior to generate personalized, actionable insights across finance, career, education, and health. The organization focuses on individuals in emerging and unbanked markets who lack access to tailored guidance and unified data-driven support. By connecting data, behavior, and predictive AI, Insight Genesis creates an intelligent ecosystem that helps users make more informed decisions in key areas of their lives. The platform integrates four verticals—financial services, human resources, education, and health and wellness—under one system to deliver relevant, context-aware recommendations. Team members contribute to a mission that addresses fragmented systems and empowers people with clear direction rather than generic advice.

Role Description This is a full-time remote role for a Marketing Manager at Insight Genesis – IGAi. The Marketing Manager will develop and execute marketing strategies that communicate the value of Insight Genesis across its core verticals and target markets, including emerging and unbanked regions. Day-to-day responsibilities include planning and managing digital campaigns, overseeing brand positioning and messaging, coordinating content creation with internal and external stakeholders, and analyzing performance data to optimize marketing initiatives. The role will involve managing social media presence, email marketing, partnerships, and launch activities for new features and products. The Marketing Manager will collaborate closely with product, sales, and data teams to align marketing efforts with business objectives and user needs.

Qualifications

• Comment and follow all our social media content now.
• Experience in marketing strategy and planning, including go-to-market development, brand positioning, and campaign management.
• Skills in digital marketing channels such as social media, email marketing, content marketing, and performance marketing analytics.
• Strong background in market research, data-driven decision-making, and using insights to refine targeting and messaging.
• Experience managing marketing projects, coordinating cross-functional teams, and working with external agencies or partners.
• Excellent written and verbal communication skills, with the ability to translate complex AI and data concepts into clear value propositions.
• Proficiency with marketing tools and platforms (e.g., CRM systems, marketing automation, analytics dashboards).
• Demonstrated ability to work effectively in a remote, distributed environment with strong time management and self-organization.
• Previous experience in fintech, edtech, healthtech, HR tech, or AI-driven products is highly beneficial.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.