Marketing Manager, APAC

About: The Rolex SailGP Championship is the most exciting racing on water, where anything can happen in short, adrenaline-fueled battles between national teams at iconic stadium destinations worldwide. Top athletes fly in identical high-tech F50 catamarans faster than the wind, at speeds in excess of 100km/h (60mph). Founded in 2018, SailGP is one of the world’s fastest-growing sports and entertainment properties, now in its sixth season. SailGP also races for a better future, championing a world powered by nature. Underpinning the organisation’s purpose-driven agenda is a diversification of the league, with the goal of immediately progressing gender equity and inclusivity. SailGP is a global organisation with defined values that shape the culture of its team – Deliver Quality and Consistency; Evolve with Focus; Make it Count; Stand Together and Strike a Balance. Role overview SailGP is seeking a dynamic Marketing Manager to lead brand growth and awareness across the Asia-Pacific region. Based in Sydney, you’ll drive the development and execution of event marketing strategies across APAC markets - including campaign activations, ticketing, broadcast tune-in, digital, social and partnership initiatives. Reporting into the Head of Marketing & Communications, APAC, this role will lead event marketing, working with, and providing direction to agencies to deliver a compelling, consistent international brand. This role requires creativity, a digital marketeer with attention to detail and excellent project/people management skills, with experience in the development and delivery of impactful marketing strategies and campaigns. You will be responsible for cross-functional campaigns working closely with Communications, Brand, Social, Content and Partnerships - both within the Region and across SailGP’s global business - to amplify SailGP in APAC. Key responsibilities Audience growth & Fan engagement (year-round focus) Own audience profiles and insights, establishing yourself as the regional expert on fan needs, behaviors, relationship with SailGP and engagement opportunities - informing broader marketing, media and event strategies. Partner with the Head of Marketing & Communications to identify and create fan-first, culturally relevant experiences that authentically connect SailGP with sport, lifestyle, and entertainment communities. Expand beyond event marketing to drive awareness and fan acquisition through integrated campaigns that drive broadcast viewership and SailGP+ subscriptions across the Region. Collaborate with the Head of Marketing & Communications to develop marketing plans, and own project management and execution to deliver against them. Own the shape of the fan journey and focus our efforts on achieving maximum positive impact at every stage Event marketing & campaign management Lead end-to-end event marketing campaigns across APAC, driving fan engagement, audience growth, and achieving KPIs such as ticket sales, awareness and engagement. Develop and manage a digital-first marketing toolkit and creative assets to support local teams and amplify messaging through stakeholders, media and partnerships. Provide creative leadership (in partnership with design and video teams) to deliver high-performing, insight-led creative assets tailored to regional audiences. Ensure briefs are in clear objectives and creative inspiration to drive the most engaging output. Work closely with the Social & paid media team to run campaigns across social, email and content marketing, to maximise ticketing and fan acquisition outcomes. Be creative with bringing well researched activation ideas to partners & key stakeholders, which support our growth strategy and aim to deliver world-class fan experiences. Maintain post-event buzz through strategic activations and targeted campaigns that deepen fan engagement and fuel ongoing advocacy for SailGP. Lead on‑site marketing delivery during event weeks, ensuring brand consistency, partner activation support, content capture coordination and real‑time campaign optimisation. Ticketing promotion Support ticket launches and sales leading up to each event with relevant plans, campaigns and creatives to drive awareness and conversion. Collaborate with cross-functional teams to develop persuasive and informative content for ticketing promotions across various channels, including social media, paid digital, email, website and print materials. Analyse the performance of ticketing campaigns, working closely with the social, content and paid media team to optimise results. Support the Ticketing team by providing regular insights, learnings and recommendations for future events, highlighting successes and areas for improvement. Apply historical insights from previous seasons (repeat cities) to strengthen future planning, ensuring each campaign builds on past learnings and market-specific nuances. Reporting & Analysis Deliver weekly media reporting, contribute to monthly marketing reports, and post-event wrap reports that capture insights and drive ongoing campaign optimisation. Work with the Head of Marketing & Communications on the budget process to ensure efficient, impact-driven allocation across channels and initiatives. Track spend, raise POs, reconcile invoices and ensure all activity is within budget. Analysing customer data, identifying target audiences and creating segmented campaigns for different customer groups. Tracking KPIs, analysing data to identify trends and insights as well as provide regular reporting across all marketing campaigns and channels. About You 5+ years of experience in marketing, ideally within sports or entertainment industries Proven track record of building and executing multi-channel campaigns that drive ticket sales, fan acquisition and brand growth Deep understanding of Asia-Pacific market dynamics, digital marketing, media trends and audience behavior Exceptional project management and organisational skills, with the ability to manage multiple workstreams and deadlines Experience working with creative and media agencies, managing integrated, multi-channel marketing plans Creatively led with the ability to inspire standout campaigns and confidently present ideas to stakeholders and partners Collaborative and comfortable working across global and cross-functional teams, with a proactive, solutions-oriented mindset Entrepreneurial spirit with a strong work ethic, high attention to detail, and passion for exceeding expectations Location: SailGP Office in Sydney, Australia. Hybrid working model with a minimum of 3 days per week in the Sydney Office. SailGP is proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity, equity and inclusion.