Marketing Manager B2B AI-Driven Energy Management (remote from U.S.)

At etalytics , we are transforming how industrial enterprises manage energy. Our AI-powered energy management solutions serve Enterprise, Industrial, and Data Center customers - markets with complex buying processes and high-value outcomes. We help organizations reduce energy consumption, lower CO₂ emissions, and cut operational costs through advanced IoT, data analytics, and artificial intelligence. As Senior Marketing Manager , you will play a pivotal role in strengthening our brand presence and driving market visibility with a particular focus on Account Based Marketing for key strategic accounts. You will translate complex, high-impact technology into clear, compelling narratives that resonate with decision-makers across enterprise, industrial, and data center segments. This role shall be performed remotely within the United States. Tasks: Develop and execute data-driven, multi-channel Account Based Marketing strategies to increase brand awareness, engagement, and qualified pipeline growth across Enterprise, Industrial, and Data Center segments. Create, manage, and optimize high-quality marketing content, including case studies, blog posts, whitepapers, website content, and social media assets tailored to strategic segments. Plan, coordinate, and lead events and trade shows as a central element of demand generation and account engagement. Monitor campaign performance using analytics, optimize initiatives, and report on ROI and pipeline impact. Collaborate closely with Sales, Product, and Engineering teams to align marketing activities with business objectives and complex buying processes. Coordinate with internal stakeholders and external partners to ensure consistent brand positioning and messaging across all channels. Contribute hands-on within the Marketing & Sales team while helping shape strategic marketing priorities and processes. Proven experience developing and executing marketing and Account Based Marketing strategies, ideally within B2B SaaS, technology, or data-driven environments. Strong understanding of the U.S. marketing landscape, including digital marketing, content marketing, SEO, PPC, and social media platforms. Native-level English communication and copywriting skills, with experience addressing U.S.-based strategic audience segments. Data-driven mindset with hands-on experience using marketing analytics/automation tools / CRM Systems such as Google Analytics, HubSpot, or comparable platforms. Demonstrated ability to plan and execute events as part of strategic demand generation. Ability to combine creative storytelling with performance-oriented, measurable marketing outcomes. Foundational knowledge of AI tools and their effective use in modern marketing workflows. Eligibility to work remotely within the United State Compensation Base salary range: USD 94,000 – 122,000 per year, depending on experience and qualifications. Benefits Purpose & impact: Help industrial companies become more energy-efficient and sustainable. Flexibility: Fully remote role within the United States. Team & culture: Collaborative, international team with open communication and short decision paths. Retirement Plan: 401(k) retirement plan available to employees. Health Insurance: We currently offer health insurance support via an Individual Coverage HRA (ICHRA) plus a monthly healthcare expense budget. This gives you full flexibility in choosing your own insurance plan. We plan to transition to a traditional group health insurance plan as our U.S. team grows Paid Time Off / PTO: Enjoy 20 days of vacation per year, along with paid sick leave (5 days) and recognized public holidays in accordance with state regulations. Equal Employment Opportunity (EEO Statement) We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or expression), national origin, age, disability, genetic information, veteran status, or any other legally protected characteristic. Reasonable accommodations for qualified individuals with disabilities and for pregnancy-related needs are available upon request.