Marketing Manager - Enrollment & Engagement

About Solera At Solera Health, we’re on a mission to transform lives by guiding people to better health solutions—connecting them with impactful lifestyle, behavioral, and social interventions. Through our innovative platform and curated network of digital and community-based partners, we empower individuals to manage and reverse chronic conditions while supporting payers and employers in achieving better health outcomes. About the Role We’re looking for an experienced Marketing Manager - Enrollment & Engagement to join our dynamic team and lead strategic campaigns that grow participation in Solera’s network programs. This role reports to the VP, Consumer Engagement, and joins a team of 6. In this role, you’ll work cross-functionally with internal teams and external clients to design, execute, and optimize campaigns that reach the right people at the right time—with the right message. This role is ideal for a creative, data-driven marketer who’s passionate about helping people take action toward better health. You’ll bring a strong foundation in multi-channel marketing, a love for consumer insights, and the ability to turn strategy into measurable results. What You’ll Do Engagement Strategy Lead the design and execution of consumer engagement campaigns across the full funnel—from initial outreach to re-engagement. Craft compelling messaging strategies and secure client alignment on campaign approaches. Contribute to engagement strategies for new product launches. Forecast campaign performance and support annual strategic planning. Continuously seek ways to improve performance by testing new messaging, channels, and tools. Maintain a high standard for pre-send QA: list accuracy, link validation, personalization tokens, mobile rendering, and compliance checks. Client Partnership Serve as the primary marketing contact for clients, ensuring alignment between Solera’s resources and client needs. Understand client culture and platforms to tailor campaign strategies accordingly. Balance customization with scalable best practices across programs. Manage timelines, expectations, and remove roadblocks to keep campaigns on track. Data & Optimization Use data to uncover insights and improve engagement strategies. Deliver campaign reports with clear takeaways and actionable recommendations. Measure, track, and document performance for internal and external stakeholders. Uncover opportunities for growth through analysis of funnel, audience and channel performance. Work with BI team to create and communicate data visualizations and dashboard. What We’re Looking For Bachelor’s degree in Marketing, Communications, or a related discipline. 3 years of experience in growth, engagement, or lifecycle marketing across both digital and offline channels. Background in B2C or B2B2C marketing; healthcare or wellness experience strongly preferred. Familiarity with marketing channels such as email, SMS, direct mail, digital ads, CRM, and marketing automation. Hands-on experience with tools like Iterable, Google Analytics, Wrike, PowerBI, or Looker Studio. Strong analytical skills with the ability to translate data into insights. Strong written and verbal communication skills. Organized, proactive, and comfortable managing multiple priorities in a fast-paced, remote startup environment. A team player with excellent cross-functional collaboration skills. Additional Info This is a remote position and open to candidates based in the United States. Occasional travel may be required for team meetings or company events. Benefits Remote first culture Flexible PTO Paid pregnancy and parental leave Adoption Assistance Program Medical, Dental and Vision Company paid Life, Long Term Disability and Short-Term Disability 14 Company Holidays 401k + company match! Free Fitbit Casual and fun atmosphere Disclaimer : The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time. Solera Health provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Solera Health complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.