Marketing Manager, Identity & Fraud Product Owner

Job Description Job Title: Marketing Manager, Identity & Fraud Product Owner Req Id: 3262 Work Model: Remote Company: Altria Client Services State/Province: Virginia Job Description: Together We Innovate. Together We Change. Interested in helping deliver secure, seamless digital experiences that build consumer trust and support business growth? If you enjoy solving complex challenges at the intersection of technology, consumer experience, and risk management, this opportunity may be a great fit. We're seeking a Marketing Manager, Identity & Fraud Product Owner to lead the strategy and continuous evolution of Altria's consumer identity verification, account management, and fraud management platforms. In this role, you'll partner across business and technology teams to deliver consumer-centered solutions while balancing business objectives, risk, compliance requirements, and technical considerations. This role offers remote flexibility, though candidates who can work in a hybrid capacity from our Richmond, VA headquarters are preferred. Occasional travel to Richmond (5-10%) may be required. What You'll Be Doing: Serve as Product Owner for proprietary platforms that support consumer identity verification, access and account management, and fraud management capabilities. Develop and manage a product roadmap that balances business value, consumer impact, risk, compliance requirements, and technical constraints. Identify opportunities to enhance platform capabilities, processes, and the consumer experience through industry research, market trends, and data-driven insights. Partner with stakeholders to design and implement platform enhancements that improve usability, efficiency, and overall consumer experience. Translate business needs into actionable requirements and collaborate with technical teams to deliver scalable solutions while helping stakeholders understand technical considerations and tradeoffs. Lead cross-functional initiatives by coordinating stakeholders, managing project plans, resolving issues, and driving alignment across business and technology teams. Monitor platform performance and consumer experience outcomes to identify opportunities for optimization and continuous improvement. Develop and deliver data-driven recommendations and executive-ready presentations to support informed decision-making and stakeholder alignment. Partners with teams across legal, marketing compliance, consumer data privacy, and security to help ensure regulatory and policy requirements are effectively addressed. We Want You to Have: Bachelor's degree in Marketing, Business, Information Systems, Technology Management, or a related field. 7+ years of experience in product management, digital products, marketing technology, consumer experience, business analysis, or related disciplines. Experience managing complex cross-functional initiatives involving business and technology organizations. Experience owning digital platforms, technology-enabled business processes, or consumer-facing solutions. Understanding technical architecture, APIs, system integrations, data flows, and platform ecosystems. Ability to drive clarity, decision-making, and issue resolution across technical and non-technical stakeholders. Strong communication, presentation, project management, and organizational skills. Ability to navigate ambiguity and effectively manage competing priorities in a dynamic environment. Experience with identity verification, fraud prevention, consumer data, marketing technology, or consumer-facing digital platforms is highly desirable. Experience working within a highly regulated environment is preferred. The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $119,600.00 - $173,450.00. Why You’ll Love Building Your Career at Altria At Altria, we believe a great career starts with feeling supported — both at work and in life. Here’s what you’ll find here: Work where life works for you — with flexible and remote options that fit your world, not the other way around. Own your time — start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully A place where you belong — where your ideas are welcomed, your growth is encouraged, and your impact is real Get recognized for your work – annual merit increases and performance bonus A future you can count on — 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary Help with your goals — get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends Support for what matters most — comprehensive medical, dental, and vision coverage for you and your family Celebrating your milestones — paid parental and bonding leave for life’s biggest moments. Wellness that goes beyond work — programs that care for your whole well-being at whatever stage you are in your life A culture that gives back — paid volunteer days and a shared commitment to making a difference At Altria, we offer more than benefits — we offer a career that fits your life, rewards your ambition, and celebrates your impact. This position is not eligible for sponsorship. Altria is a Fortune 500 company that has a leading portfolio of products for U.S. adult tobacco and nicotine consumers 21+. For decades we’ve been leaders in the tobacco industry, but the industry is evolving - and so are we. Our Vision is Moving Beyond Smoking™. At Altria, we celebrate the power of diverse teams working together to shape our future. Each Altria company is an equal opportunity employer. We are committed to providing individuals with criminal records, including formerly incarcerated individuals and individuals with conviction records, a fair chance at employment. Join us as we work together to shape a better future for adult tobacco consumers, our employees, and our shareholders. Altria is the parent company of Philip Morris USA, John Middleton, U.S. Smokeless Tobacco, Helix Innovations, and NJOY. Altria complements its tobacco portfolio with equity investments in Anheuser-Busch InBev and Cronos Group. Learn more about Altria at www.altria.com and follow us on LinkedIn .