Marketing Manager (Part-Time)

Marketing Manager (Part-Time) – Black Knight Racquet Sports (Squash, Pickleball, Badminton) Canadawide Sports | Brantford / Waterloo, Ontario Canadawide Sports is seeking a motivated, self-starting Marketing Manager to support Black Knight, one of our key brands and a well-known Canadian racquet sports company specializing in pickleball paddles, squash racquets, badminton racquets, and accessories. Our main warehouse and office are located in Brantford, Ontario, with a satellite office at the Club at Northfield in Waterloo. The Opportunity This is a part-time role starting at approximately 15-20 hours per week, with the potential to increase hours or transition to a full-time position based on performance and company need. Start date: Immediate. Compensation will be negotiated based on experience. You will report primarily to the Brand Lead for Black Knight and indirectly to the CEO of Canadawide Sports. This is a hands-on, high-ownership role ideal for someone who can execute across digital marketing and product launches, and work effectively in a small team. Key Responsibilities Digital Marketing & E-Commerce Partner on D2C email marketing strategy and campaigns via Klaviyo on playbk.com, including segmentation, promotional newsletters, and performance tracking to drive revenue and customer retention. Manage and optimize paid advertising campaigns across Meta (Facebook/Instagram) and Google Ads, focusing on product launches, seasonal promotions, retargeting, and ROAS targets. Oversee website content updates on Shopify (product pages, promotions, blog posts, and SEO) to improve organic traffic and conversions. Handle Amazon seller account management: listing optimization, content, promotions, and performance reporting. Product Development & Launch Support Collaborate with Brand Lead on product development for new pickleball paddles and squash racquets, providing marketing input on features, naming, positioning, packaging, and go-to-market strategies. Plan and execute key asset creation (photography, videography, and content) for new badminton racquets and other lines. Help position a new line of racquets and pickleball paddles for the 2027 season, incorporating current design trends and colourways. Promotions, Activations & Events Recommend promotions and offers that align with brand positioning and inventory levels. Work with the Brand Lead to plan and execute activations and events (club demos, tournaments, pop-ups, sponsorships, and ambassador appearances) to build awareness, drive community engagement, and generate user-generated content. What We’re Looking For 1–3 years of relevant marketing experience. Proven experience in both D2C and B2B environments. Racquet Sports experience and passion (highly preferred) Strong hands-on expertise with: Klaviyo (email marketing) Social platforms (Instagram, TikTok, Facebook) Shopify (website management / re-design experience preferred) Meta Ads and Google Ads Strong graphic design skills and the ability to identify and apply key trends and colourways to product and marketing creative (preferred). Self-starter who can work independently and deliver results. Location & Schedule Hybrid arrangement: Ideally be in in Brantford/Waterloo at least 1 day per week, and the other day(s) to be flexible: working from home. Flexible scheduling up to 20 hours per week commitment (to start). Why Join Black Knight / Canadawide Sports Work with a well-known Canadian brand in a fast-paced, work-hard, play-hard culture. Real ownership and the opportunity to directly influence digital growth, product direction, and community engagement as the brand expands. Opportunity to grow within a larger company and gain cross-functional experience. Fair pay and employee benefits, as well as additional perks such as purchasing any sporting equipment in our warehouse at cost. To apply, please submit your resume and a brief note highlighting relevant experience via Indeed. A portfolio of design or marketing work is a plus. We look forward to hearing from you!