Marketing Manager (Robin) - FTC

Location: London, Hybrid Salary: up to £50,000 12 month fixed term contract About us Robin offers schools and Trusts an AI-powered website compliance check and policy audit, with the ability to compare data across your Trust, and stay up-to-date all year round. We are using AI to diligently do those time-consuming tasks in schools and MATs that you'd rather not. Over 3,000 schools use Robin to save hours trawling through websites and documents, compare practice across a trust, and get ahead of website compliance — all year round. About the role Robin is an AI-powered website-compliance and governance product within The Key Group used by thousands of schools and trusts. As Robin scales, this hands-on, commercially-minded generalist role owns demand generation and day-to-day marketing execution, turning commercial goals into qualified pipeline and revenue. Operating closely with The Key’s centralised marketing, sales, and customer success teams, the role holder runs Robin's lead-generation engine and channels rather than operating as a standalone function. Core responsibilities Trust Lead Generation Own Robin's events programme (both in-person and online) as the primary pipeline source, coordinating with The Key's broader events calendar to maximise a shared market presence. Run the demand-generation and preview demo engine to capture, nurture, and qualify marketing leads. Produce high-converting demo, preview, and pitch collateral to ensure a clean, well-tracked handover from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL). Direct-to-School (DTS) Channel Support Provide Robin-specific asset creation, copywriting, product input, and campaign execution support for campaigns owned by The Key’s marketing team. Collaborate with cross-functional internal teams to ensure the Robin product is represented clearly and effectively within the existing DTS motion. Support the smooth handover of incoming DTS leads into the appropriate sales routes by ensuring messaging, qualification, and follow-up paths are clear. Cross-Sell & Upsell Enablement Supply target segmentation data, campaign collateral, and the core narrative ("why Robin as well as The Key/GovernorHub") that drives the business cross-sell engine. Build lifecycle and upsell communications in close partnership with the Robin customer success team to equip sales reps with the tools required to act. Marketing Operations & Systems Management Own Robin’s active marketing automation workflows and customer journeys across group systems, specifically Intercom, HubSpot, and Salesforce. Maintain clean data reporting and lead attribution models to ensure all marketing activities remain measurable and visible. Champion AI literacy across the department, integrating automation and AI tools to optimise workflow efficiency and test new production methods. Brand & Product Marketing Execution Apply and protect Robin’s designated brand tone of voice consistently across all outward-facing communication channels. Lead product marketing campaigns for all new feature releases and execute content strategies (blogs, case studies, webinars) shaped by the core marketing team. About you We are looking for an organised and passionate Marketing Manager to join our marketing team, and play a key part in pipeline generation, revenue contribution and marketing operations quality. Essential Commercial B2B Marketing: 2+ years of experience delivering B2B marketing with clear commercial and revenue accountability. Generalist Skillset: Proven execution across multiple disciplines, including demand generation, email campaigns, website/content, events, brand, product marketing, and sales enablement. Copywriting & Comms: Exceptional copywriting skills with the immediate capacity to absorb, apply, and carry a distinct brand tone of voice across campaigns and collateral. Events Delivery: Hands-on experience delivering webinars, customer events, conferences, or dedicated lead-generation gatherings. Systems Fluency: Confident managing marketing automation using HubSpot/Intercom, alongside a data-driven mindset comfortable with reporting systems. Project Agile Mindset: A versatile, highly organised "plate-spinner" who can balance strategic priorities with immediate, hands-on asset production. Desirable Education Sector Insights: Prior experience marketing to schools, Multi-Academy Trusts (MATs), governance bodies, or operating within the EdTech sector. Audience Understanding: Strong grasp of how school leaders, trust executives, and educational stakeholders think, buy, and respond to commercial messaging. Multi-Product CRM Environments: Familiarity navigating Salesforce networks within a multi-product or cross-sell corporate environment. AI Literacy: Active, practical use of generative AI tools to accelerate work output and test innovative workflows. Why work for us We place huge importance on caring for and developing our people. If you join us, you can expect a good work-life balance and the training and support you need to succeed in your role and continue to progress. We’re a socially conscious company, but one that also likes to have fun! We offer flexible working, a generous holiday allowance, flexible hours, buying and selling holiday, enhanced maternity pay, free breakfast, fruit, drinks, regular socials and much more. This role is based in London, but you can work from anywhere in the UK as long as you can make it into the office 2 times a month for whole-team office days. Interview process Phone screen First Stage Second Interview with task