Marketing Operations & Analytics Manager

As Marketing Operations and Analytics Manager , you will: Partner with key stakeholders to execute and evolve our martech and analytics strategy. Serve as the day‑to‑day owner of key marketing systems (Marketo, 6sense or comparable, webinar/event tools) and their integrations, ensuring every program is correctly instrumented for measurement. Translate GTM questions (by industry, segment, offer, and account tier) into clear reporting, analysis, and recommendations that shape future campaigns and ABX motions. Build scalable workflows, documentation, and enablement so global and regional teams can execute high‑quality, account‑aware programs with confidence in the data. What You Will Do Strategy & Results Ops & Analytics Roadmap Execution: Co‑own and execute the marketing ops roadmap, from lifecycle enforcement and scoring refinements to the rollout of canonical Power BI dashboards for DG and ABX. Campaign Operations: Support global and regional teams with campaign build and QA (Marketo programs, SFDC campaigns, workflows) aligned to the Global Go‑To‑Market Calendar , ensuring every tactic is properly tagged for reporting. Performance Analysis: Provide recurring and ad‑hoc analysis on funnel health, campaign performance, ABX cohort outcomes, and partner/industry motions; translate findings into concrete next steps. Attribution & Measurement: Improve and maintain our attribution logic (person‑level touches, primary campaign source, marketing‑sourced and influenced pipeline) so stakeholders have high trust in the numbers.