Marketing Operations Coordinator (Contractor)

OVERVIEW Better Together works to end the root causes of poverty, dependency, divorce and child abuse by leveraging the power of the local church to provide struggling families with supportive relationships and meaningful work. Once properly supported, families can achieve independence, stay together and thrive. We are seeking a detail-oriented and tech-savvy Marketing Operations Coordinator to oversee and optimize our marketing systems, automation workflows, and campaign execution. This role is perfect for someone who loves building processes, integrating tools, and ensuring seamless collaboration between marketing, sales, and creative teams. You will be responsible for managing marketing technology platforms, creating efficient automation systems, and maintaining the smooth operation of our marketing campaigns. CULTURE AND FIT At Better Together, we are a mission-first team that shows up with purpose, humility, and grit. Our culture is shaped by five core values that guide how we lead, how we serve, and how we grow. If these values reflect who you are and how you work, you may be a great fit for our team. We Love Others : We lead with empathy, humility, and integrity. We treat every person with dignity, make people feel seen and valued, and do what’s right even when it’s hard. Do you treat people with respect, no matter their background or behavior? Do you make decisions based on what’s best for others, not just yourself? We Choose Gratitude: Gratitude fuels our joy and shapes how we show up. We focus on what’s possible, not what’s missing. We uplift others, celebrate progress, and keep perspective—even in the tough seasons. Do you stay positive and solutions-focused when challenges arise? Do you regularly speak encouragement and appreciation to your teammates? We Are Ideal Team Players : We are hungry, humble, and people-smart. We take initiative, lift others up, and work wisely with all kinds of people. The best teams aren’t made of perfect people—they’re made of teachable ones. Do you take ownership and go the extra mile without being asked? Are you open to feedback and constantly looking for ways to grow? We Do Hard Things : We don’t quit when things get hard. We press in with courage, keep a growth mindset, and do whatever it takes to get the job done. We don’t waste time on drama—we stay focused on the mission. Do you rise to challenges with resilience and a clear head? Do you consistently push through discomfort to deliver results? We’re All In : We carry the mission in our hearts and act like owners. We take full responsibility, build capacity in ourselves and others, and do the work that matters most. Are you passionate about transforming lives and communities through your work? Do you take initiative and show up fully—because you believe this mission is worth it? We don’t hire just for talent. We hire for alignment, character, and commitment to the mission. Expect honest conversations about these values throughout the hiring process. ROLES AND RESPONSIBILITIES The Marketing Operations Coordinator will have five primary roles, broken down into key responsibilities. They are: Marketing Technology Management Oversee the configuration, integration, and optimization of Zapier, ActiveCampaign, Asana, and WordPress. Build and maintain automated workflows between marketing, sales, and customer success platforms. Manage website updates, landing pages, and content publishing in WordPress. Campaign Execution and Automation Design, execute, and monitor email marketing campaigns in ActiveCampaign. Build Zapier automations to streamline repetitive tasks and improve data flow between platforms. Collaborate with the creative team to develop campaign assets and ensure timely launches. Project and Task Management Coordinate cross-functional projects in Asana, ensuring deadlines are met. Track progress, manage resources, and communicate updates to stakeholders. Data and Performance Analysis Monitor campaign performance metrics, identify trends, and recommend optimization strategies. Ensure CRM and marketing data is accurate and up to date. Process Improvement Audit and document marketing workflows for scalability and efficiency Recommend and implement best practices for marketing automation and project management REQUIREMENTS 3+ years of experience in marketing operations or a related roles Proven hands-on experience with Zapier, ActiveCampaign, Asana, and WordPress. Strong understanding of marketing automation, CRM systems, and data integration. Experience in email marketing best practices and website content management. Excellent project management skills with attention to detail. Ability to work cross-functionally and communicate technical concepts clearly. Match Better Together’s core values (described above) Preferred: Experience with Google Analytics, Meta Ads, or SEO tools. Knowledge of HTML/CSS for light website editing. Familiarity with nonprofits TIMING, LOCATION AND COMPENSATION Better Together seeks to fill this position as soon as possible. The organization’s headquarters are in Naples, Florida, but all the Better Together staff reside in Florida . Hours and Pay: contract position $20-$30/hour expected time: up to 10-15 hours/week QUESTIONS? Please direct any questions to [email protected] .